RESEARCH SEMINAR
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We are pleased to invite you to the first RESEARCH SEMINAR, part of the AHRC funded project 'New Media, Audiences and Affective Experiences' at City University London. The seminar will explore questions on methodological approaches when researching interactive and digital mediated environments. How can a researcher capture audience experiences in an interactive environment? What are the research methods and tools used to apprehend and measure users' involvement?

Speaker:
Dr Dirk Vom Lehn, Sociologist and Lecturer, Department of Management, King’s College London. Dr Vom Lehn's research involves ethnographic, video-based studies of social interaction in museums and galleries, in optometric consultations and on street-markets. He is particularly interested in the embedding of tools and technologies in social interaction, in cultural consumption and experiential marketing and in the co-creation of value in service encounters. He is part of the Work, Interaction and Technology Research Centre and the Marketing Group at Kngs College London. www.vom-lehn.net/

When: Thursday, 21st of March, 10-12pm
Where: E211A (Yellow Room), The Northampton Suite - B, Northampton Square, EC1V 0HB, City University London
You are all welcome! Please do RSVP
Tea and Coffee available
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The project is part of the AHRC Collaborative Skills Development Scheme organised by Department of Creative Industries and Enterprise, City University London in partnership with Department of Creative Industries and Practice, King’s College London, Art and Design Research Institute, New London Graduate School (NLGS), Middlesex University, Department of Digital Humanities, University College London. It aims to establish a platform for creative dialogue and collaboration for doctoral students. The project will provide space for discussing research methods in relation to new digital technologies, audience engagement and cultural experiences. This space of exchange will be created through working together across three themed workshops leading to a one-day symposium with doctoral students from partner institutions.
Pivotal questions that will be posed are: How can a researcher capture the effect of audience experience in an interactive environment? What are the research methods and tools used to apprehend and measure users' involvement? How might such affective dynamics be theorised? This space of exchange will be created through working together across three themed workshops leading to a one-day symposium with doctoral students from partner institutions. The seminars will discuss three main themes: (1) Research and digital technologies (2) Theoretical approaches on digital and new media research (3) Users and audience.
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Contact Details

Irida Ntalla
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Programme Committee
Marianne Markowski
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