Good Afternoon All,
this is a support request aimed at those institutions that have adopted Blackboard Mobile Learn. I am emailing the list to request advice on particualr strategies for adoption/promotion of the application to the student and staff body. UCB invested in the app just before christmas, and after a 10 day period of promotion achieved over 1000 downloads (which was great for the time of year). However, since then we have had steady but not dramatic increases in the downloads and it is seeming that we are running out of ideas in terms of increasing the adoption rate. I am therefore wondering if any institutions that adopted mobile, went through the same experiences and how they motivated and engaged their students to increase the downloads and usage of the app.
It must be said, that we have done all our own in-house marketing of the app and all without any budget so any ideas you can offer that doesn't require investment would be greatly appreciated.
many thanks
Dom
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