Well friends,
This thread opened several issues, and I'll try to address them all.
Why should we concentrate in the word design and the history of it's
meanings?
What we are dealing here is the history of a word, its meanings
throughout time that may enlighten its current usage as proper or
improper, adequate or inadequate and, most of all, contribute to map and
and make a delimitation of the Territory of Design as the field of
design research.
The problem is that the graph "design" encompassed, at its origin when
English orthography stabilised, three different meanings that evolved
from three different words. The meanings where: things shall be done;
designation & projective drawing. The origin of "designation" was in
designare (an infinitive form of the verb designo) but the origin of
projective drawing was disegno. "This shall be done" seems to have
origin in the genitive of designo "designium".
Elaborating on the relation between designare and Design (arts &
sciences) is idle because it was the origin of another word that the
hazards of time and the proverbial tendency of English for
simplification use the same spelling. It is like using the origin of
"lute" as "fight" to explain the origin of the musical instrument
"lute". (for that matter, it is more interesting to inquire about what
the Hebrews called Bezallel's work, thank you Paul)
However, the inception of these three words in the English language
coincide with a relevant period of human history that some called Early
Modern. The relation between the "drawing" meaning of Design with
Modernity is indisputable and the foundation of our present studies.
Brake the link of Design with Modernity would be the same as brake the
link between Agriculture and Neolithic. Design and Disegno where
designating something that some professionals claimed to be their and
New. Modern because it was supposed to revive and the overcome the works
of the Ancients.
Roughly from 1600's to 1800's the 3 words were used in different
contexts with no confusions between them. But when Noah Webster (the
father of the Merriam Webster) wrote in 1828, the first American English
dictionary he explained its meanings:
“DESIGN, v.t. [L. To seal or stamp, that is, to set or throw.]
1. To delineate a form or figure by drawing the outline; to sketch; as
in painting and other works of art.
2. To plan; to form an outline or representation of any thing. Hence
3. To project; to form in idea, as a scheme. Hence,
4. To purpose or intend; as, a man designs to write an essay, or to
study law.
5. To mark out by tokens"
(...)
He intertwined the three meanings as if they were the same word, giving
the primacy of drawing over all others since from it all were deriving.
Lovely Noah! This fascinating definition with the primacy on drawing
must be linked to the development of industrialized America. We see this
in the noun definitions where he writes: "In manufactories, the figures
with which workmen enrich their stuffs, copied from painting or
draughts." Some of the novelties of Early Modern gave place to full
Modernity and Design came along.
In the same decade, the National Academy of Design was founded in New
York as an Academy of Drawing, one of his mentors William Dunlap wrote
the monumental 1834 "History of the Rise and Progress of the Arts of
Design in the United States". Parallel to this, in England, the
Government School of Design (later RCA) was founded by decree. Another
facts consolidated Design as a discipline. I may underline the Journal
of Design and Manufactures started in 1848 that gave to wider public a
notion that Design was the use of sophisticated drawings in industry.
All over Europe and Industrialized countries, under different names,
Schools and professionals were being developed to work as "artists" for
industry.
By the end of WWII the word Design spread through out the world, not as
a human capacity, but as a disicpline, a profession and a label we could
add to some objects and this is why it was globally accepted. Ironically
already in the 50's voices were claiming that Modernity was dead.
Herbert Simon's definition, something that was written to explain how
the whole of artificiality was produced was wrongly adopted as a
definition of Design (as a discipline).
Worse than that, disciplines that had very respectable designations for
years, and with a similar evolution as Design, like Engineering, claimed
their presence in the family picture of design , just because they were
planning, projecting, because they changed existing situations into
preferred ones...
A Territory that was about to be defined was shattered and, to my
opinion, impossible to mend. Like Modernity is dead, Design will
probably die as a discipline. The consequence today is that even if
Design research is scientifically, epistemologically correctly pursuit,
it lacks most of the times it s Ontological value because it is
developed not really in the Territory of Design but in a constellation
of ectoplasm activities that claimed the word.
Truth and Grace...well drawn or, as elegant artisans tearm it...
Best reagards,
Eduardo
PS. Zuccari's Etymology of Disegno is completely invented to "baptise" a
concept that was dangerously linked to Neo Platonic ideas.
For more references you may read my paper published in 2010 by Grace
Lees-Maffei in Working Papers on Design The Word “Design”: Early Modern
English Dictionaries and Literature on Design, 1604 - 1837 at
http://sitem.herts.ac.uk/artdes_research/papers/wpdesign/wpdvol4/corte_real.pdf
.
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