On 8 Nov 2012, at 12:02, Tim Trent <[log in to unmask]> wrote:
> Just having excellent content is the very best SEO you can ever do.
I'd certainly say that the content is critical. we took on a client once whi said " we are a world leader in the preservation of x but dont come up in a search for it" looking at their site they never mentioned it, so fairly easy to optimise that ( if only it was all so simple) a fairly extreme example but you get the drift.
A lot of seo is smoke and mirrors, and very easy to spend a lot of money.The tricks tend not to work for long and often penalise you in the long term.
Content, structure and promotion are the key.
You also need to define what your goals are. Pure hits don't really mean much. You want to know what people are looking at and where they are going etc. on pure commercial sites the metrics are generally easier as the key metric is sales. On heritage and not for profit organisations its sometimes harder to measure.
Cheers
Graham
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