I read this over the weekend.
Basically they're advocating an e-commerce paradigm for university/course selection sites.
I'm not sold on all the recommendations.
I don't think that buying a course is like buying a microwave, nor do I think that the same psychology is at work.
But I do think that this is the correct direction of thinking.
So if you can bare the sales-pitch-y waffle, you might still find it worth reading.
-Craig
From: Managing institutional Web services [mailto:[log in to unmask]] On Behalf Of Simon Brookes
Sent: 28 September 2012 14:19
To: [log in to unmask]
Subject: Re: Uni Web Sites Fail
The headline should read: "Specialist Digital Agency finds stuff wrong with University websites and then charges them to fix it shocker
!"
Simon
>>> Brian Kelly <[log in to unmask]> 28/09/2012 14:04 >>>
Following story likely to hit press next week http://econsultancy.com/uk/press-releases/6736-university-websites-fail-to-click-with-prospective-students-warns-nomensa
I'm on holiday. Anyone like to download report and share your thoughts.
Ta
Brian
--
Sent from my Android phone with K-9 Mail. Please excuse my brevity.
|