Courses are highly participative and very specific to our segment of the
industry. Groups are kept small to enable full interaction.
WEDNESDAY 24TH OCTOBER 2012 - CITATION ANALYSIS FOR PUBLISHERS - LONDON
TUTORS: Iain Craig, Wiley-Blackwell and James Hardcastle, Taylor & Francis
Bibliometrics in the broadest sense is simply the study of texts or
information, but in a journal publishing context, it is most commonly used
to refer to the analysis of citations between journal articles. This course
provides an overview of bibliometrics with particular reference to journal
metrics such as the Impact Factor, Eigenfactor, and SNIP indicator. Specific
attention will be given to characteristics and differences between different
citation indexes, and will include extensive hands-on use of these products,
including an illustration of the types of analysis which can be derived from
these data sources.
http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=276
THURSDAY 25TH OCTOBER 2012 - GETTING THE MOST FROM JOURNAL PUBLICITY -
LONDON
TUTOR: Alexa Dugan, Wiley-Blackwell
Maximising spend and achieving effective marketing requires implementing an
integrated strategy that utilises a variety of marketing tactics. Publicity
is a key tactic in this arsenal, but to be effective must be considered as a
part of the overall plan. Too often publicity is implemented as an isolated
tactic that fails to fulfil the overall journal objectives or expectations
of the society/author/editor.
http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=277
More 2012 Training Courses:
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=278> Creating High
Impact Marketing, London 7th Nov
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=279> Acquiring and
Selling Publishing Assets, London 14th Nov
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=282> Business
Development Workshop, London 30th Nov
Project Management for Publishing
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=283> , Oxford 11th
Dec
All our 2013 training courses are now on the website
<http://www.alpsp-training.org/> www.alpsp-training.org
Melissa Marshall, Training & Admin Assistant
Association of Learned and Professional Society Publishers
Tel: +44 (0) 1892 618219, email: <mailto:[log in to unmask]>
[log in to unmask]
Follow us on Twitter at @alpsp
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
<http://www.alpsp.org/> www.alpsp.org
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