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Subject:

ALPSP Training: Book your place now on Getting the Most from Journal Publicity, 25th October, London

From:

Melissa Marshall <[log in to unmask]>

Reply-To:

Melissa Marshall <[log in to unmask]>

Date:

Wed, 10 Oct 2012 11:09:43 +0100

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (150 lines)

Highly Interactive, small group tuition. Places still available on this
course - click here to book
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=277>  or email
[log in to unmask]

 

GETTING THE MOST FROM JOURNAL PUBLICITY, 25TH OCTOBER, LONDON 

 

DELEGATE COMMENTS

'Excellent broad coverage with lots of practical detail. Plenty of detail
with time for discussion. ' Jason Millar, ICE Publishing

'Very enthusiastic and engaging speakers. I took away some good ideas and
it's got me thinking about how I can use publicity (article level) within
integrated mix. ' Naomi Blumsom, Sage Publications

'Good exposure to the various marketing channels to promote journals/journal
articles. ' Sharmeen Mayet, Wolters Kluwer

OVERVIEW

Maximising spend and achieving effective marketing requires implementing an
integrated strategy that utilises a variety of marketing tactics. Publicity
is a key tactic in this arsenal, but to be effective must be considered as a
part of the overall plan. Too often publicity is implemented as an isolated
tactic that fails to fulfil the overall journal objectives or expectations
of the society/author/editor. 

 

TUTORS

Alexa Dugan, Wiley-Blackwell
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=667&Bio=Tut
or> 

Julia Lampam, John Wiley
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=6937&Bio=Tu
tor> & Sons

PROGRAMME

. How to integrate publicity into your online and print marketing plans 

. How to spot a paper with publicity potential 

. How to implement a publicity campaign for a paper including: - Writing an
effective press release - Where and when to distribute - How to ensure and
measure success 

. How to manage your expectations and those of your editor/society/author

. General product publicity including; - When to use - How to write a
release - Who to target 

. Using other publicity opportunities including; - Working with journalist
societies/organisations - Working with media centres - Working with
scientific conferences - Working with authors who wish to publicise their
paper themselves 

. Using social media as a publicity tool

This course will commence at 09:30 (registration, with tea/coffee, from
09:00) and end at approximately 17:00

LEARNING OBJECTIVES

By the end of the course delegates will be able to:

Spot press potential, in either the scientific or national media, for
product and scientific papers and be equipped to position the product or
paper to the media.

Learn how to integrate this activity into your traditional journal marketing
plans to gain maximum exposure and success

At the end of the training course you will have gained experience on how to
compile press releases generated through practical workshops and discussions
of case studies and how to identify other media/publicity opportunities for
your products. 

 

WHO SHOULD ATTEND:

This course is ideal for marketeers, journals and publishing managers and
editors who have had several years experience within a publishing
environment and now need to understand how to include publicity in their
wider journals strategy.

 

Further Information and to book click here
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=277>  or email
[log in to unmask]

 

 

More 2012 ALPSP courses

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=276> Citation
Analysis for Publishers, London 24th Oct

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=278> Creating High
Impact Marketing, London 7th Nov

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=279> Acquiring and
Selling Publishing Assets, London 14th Nov

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=280> Fundamentals
of eProduction, London, 21st Nov

 

Melissa Marshall, Training & Admin Assistant

Association of Learned and Professional Society Publishers

Tel: +44 (0) 1892 618219, email:  <mailto:[log in to unmask]>
[log in to unmask]

 

 

All ALPSP courses for 2012 can be found at  <http://www.alpsp-training.org/>
www.alpsp-training.org

 

Follow us on Twitter at @alpsp

 

ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
 <http://www.alpsp.org/> www.alpsp.org

 

 

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