Courses are highly participative and very specific to our segment of the
industry. Groups are kept small (generally between 12-18) to enable full
interaction
GETTING THE MOST FROM JOURNAL PUBLICITY
25TH OCTOBER, LONDON
DELEGATE COMMENTS
'Great tutors, great subject. ' Victoria Wright, Taylor & Francis
'Very enthusiastic and engaging speakers. I took away some good ideas and
it's got me thinking about how I can use publicity (article level) within
integrated mix. ' Naomi Blumsom, Sage Publications
'Good exposure to the various marketing channels to promote journals/journal
articles. ' Sharmeen Mayet, Wolters Kluwer
OVERVIEW
Learn how to maximise spend and achieve effective publicity and media
management to help you achieve your key journal marketing objectives.
TUTORS
Alexa Dugan, Wiley-Blackwell
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=667&Bio=Tut
or>
Julia Lampam, John Wiley
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=6937&Bio=Tu
tor> & Sons
Further Information and to book click here
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=277> or email
[log in to unmask]
____________________________
CREATING HIGH IMPACT MARKETING
7TH NOVEMBER, LONDON
DELEGATE COMMENTS
'Very useful for those with some experience in marketing and goes beyond
publishing industry. Great interactive course, the knowledge can be applied
to many industries outside publishing, insightful comments and knowledge
from the tutor.' Lena Jefimova, Cambridge University Press
'The course was very well taught and really helpful to me. ' Saskia van
Wijngaarden
'Pre-course questionnaire was useful as topics were incorporated into the
course. Excellent case studies and notes.' Ali Hill, Taylor & Francis
OVERVIEW
Successful, result-orientated marketing involves creating high-impact online
and print material. High-impact messaging can help build brands, develop
customer loyalty and generate revenues.
TUTOR
Joseph Kenneway, TBI Communications
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=278>
Further information and to book click here
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=278> or email
[log in to unmask]
MORE 2012 ALPSP COURSES:
Effective Journal Editorial Management
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=274> , London 25th
Sept
Journal Development 2
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=275> , London 2nd
Oct
Citation Analysis for Publishers
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=276> , London 24th
Oct
Acquiring and Selling Publishing Assets, 14th November, London
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=279>
Fundamentals of eProduction, 21st November, London
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=280>
Business Development Workshop, 30th November, London
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=276>
Melissa Marshall, Training & Admin Assistant
Association of Learned and Professional Society Publishers
Tel: +44 (0) 1892 618219, email: [log in to unmask]
All ALPSP courses for 2012 can be found at www.alpsp-training.org
<http://www.alpsp-training.org/>
Follow us on Twitter at @alpsp
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
www.alpsp.org <http://www.alpsp.org/>
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