From UKeiG - our parent body, and a Special Interest Group of CILIP. Looks very good value!

Social Media for Organisations: Getting the Basics Right. Last chance to book!

Social Media for Organisations
Megan Roberts and Ned Potter 
The Fountains Learning Centre, York St John University YO31 7EX 
Tuesday, 4 September, 2012 - 09:30 - 16:30

Course Outline: 

This one-day seminar will give attendees a basic grounding in social media so that they can get started using and making the most of the main platforms available. The seminar will focus on how to use social networking to market your organisation or service.

By the end of the day attendees should have a good understanding of:

    Why should I use social media for marketing my organisation?
    Is social marketing working? How do I know?
    Where do I start?
    Which social networking platforms/approaches should I try?
    Basics of netiquette
    There's SO MUCH! How do I make it easy to manage?
    How do I know what to talk about?

Who should attend: 

This course is aimed at anyone who is considering using social networking for their organisation and doesn't know where to start. If you need help getting started, this course will provide the grounding you need to get going and be confident in using the different platforms.

Course Presenters: 

Megan Roberts (@MeganJRoberts) is Information and e-media specialist for business support company Oxford Innovation. She provides specialist support to businesses and staff on using Social Media for business.

Ned Potter (@TheRealWikiman) is an academic librarian at the University of York. He speaks and writes on the subjects of marketing and emerging technologies, and is the author the Library Marketing Toolkit (Facet 2012).

Costs (including lunch and refreshments): 
UKeiG members £180 + VAT at the current rate; others £220 + VAT at the current

Find out more and book your place:
http://www.ukeig.org.uk/trainingevent/social-media-organisations-getting-basics-right-megan-roberts-and-ned-potter

N.B. Ned Potter will be doing a more in-depth course in December on "Digital Marketing Toolkit" to help you build on the skills developed in this course. See http://www.ukeig.org.uk/trainingevent/digital-marketing-toolkit-ned-potter

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for details

UKeiG is a Special Interest Group of CILIP: the Chartered Institute of Library and Information Professionals.
7 Ridgmount Street, London, WC1E 7AE. Registered Charity No. 313014.

Visit our web site: http://www.ukeig.org.uk