Social Media for Organisations
The Fountains Learning Centre, York St John University YO31 7EX
Tuesday, 4 September, 2012 - 09:30 - 16:30
Course Outline:
This one-day seminar will give attendees a basic grounding in social
media so that they can get started using and making the most of the main
platforms available. The seminar will focus on how to use social
networking to market your organisation or service.
By the end of the day attendees should have a good understanding of:
Why should I use social media for marketing my organisation?
Is social marketing working? How do I know?
Where do I start?
Which social networking platforms/approaches should I try?
Basics of netiquette
There's SO MUCH! How do I make it easy to manage?
How do I know what to talk about?
Who should attend:
This course is aimed at anyone who is considering using social
networking for their organisation and doesn't know where to start. If
you need help getting started, this course will provide the grounding
you need to get going and be confident in using the different platforms.
Course Presenters:
Megan Roberts (@MeganJRoberts) is Information and e-media specialist for
business support company Oxford Innovation. She provides specialist
support to businesses and staff on using Social Media for business.
Ned Potter (@TheRealWikiman) is an academic librarian at the University
of York. He speaks and writes on the subjects of marketing and emerging
technologies, and is the author the Library Marketing Toolkit (Facet
2012).
Costs (including lunch and refreshments):
UKeiG members £180 + VAT at the current rate; others £220 + VAT at the
current
Find out more and book your place:
http://www.ukeig.org.uk/trainingevent/social-media-organisations-getting
-basics-right-megan-roberts-and-ned-potter
N.B. Ned Potter will be doing a more in-depth course in December on
"Digital Marketing Toolkit" to help you build on the skills developed in
this course. See
http://www.ukeig.org.uk/trainingevent/digital-marketing-toolkit-ned-pott
er
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Visit our web site: http://www.ukeig.org.uk
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