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LIS-E-RESOURCES  May 2012

LIS-E-RESOURCES May 2012

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Subject:

ALPSP Training: Highly popular Web 2.0 RELAUNCHED as Online Communities and Opportunities, 27th June London

From:

Melissa Marshall <[log in to unmask]>

Reply-To:

An informal open list set up by UKSG - Connecting the Information Community <[log in to unmask]>

Date:

Tue, 8 May 2012 14:00:02 +0100

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (164 lines)

ONLINE COMMUNITIES AND OPPORTUNITIES, 27TH JUNE LONDON

 

THIS COURSE WAS PREVIOUSLY THE HIGHLY POPULAR WEB 2.0: ONLINE COMMUNITIES
AND SOCIAL MEDIA

 

Courses are highly participative and groups are kept small (generally
between 12-18) to enable full interaction.

 

DELEGATE COMMENTS

'Brilliant! Very well presented! Very Stimulating' Victoria Buttigieg,
Emerald Publishing Group

 

OVERVIEW

Online Communities and Web 2.0 principles and practices can allow publishers
of all sizes to communicate and engage effectively with customers in ways
radically different from traditional marketing relationships, resulting in
true two-way communication. This practical course will clear away any
perceptions that Web 2.0 is a mix of confusing jargon and technology, and
demonstrate how online communities can help publishers become more
successful.

 

TUTORS

 
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=2199&Bio=Tu
tor> David Smith, CABI

 
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=4497&Bio=Tu
tor> Will Russell, Royal Society of Chemistry

 

PROGRAMME

. An overview of what tools are out there, what they enable, and what some
organisations have already achieved in utilising them

. Practical sessions to illustrate how simply the technologies can be
implemented

. How the tools can then be used for group and specialist community
communications

. An understanding of the issues and implications of the Web 2.0 world

 

This course will commence at 09:30 (registration, with tea/coffee, from
09:00) and end at approximately 17:00

 

LEARNING OBJECTIVES

By the end of the course delegates will be able to:

Understand what tools are available and what they can do in terms of
reaching communities and receiving individual feedback from existing and
potential customers;

have a practical sense of how to build and utilise such technologies;
understand what people are searching for and see how Web 2.0 can deliver it.

 

WHO SHOULD ATTEND

This course is suitable for non-technical staff who have responsibility for
communicating with customers in their widest sense (buyers, potential
buyers, readers, authors and referees), building communities, or driving
business developments within their organisation (e.g. marketing staff,
publishers, editors, product managers and business development staff). Level
2 (2-3 Years' Experience)

 

To Book <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=271> click
here

 

Melissa Marshall, Training & Admin Assistant

Association of Learned and Professional Society Publishers

Tel: +44 (0) 1892 618219, email: <mailto:[log in to unmask]>
[log in to unmask]

 

ALPSP courses

 <http://www.alpsp.org/Ebusiness/item.aspx?ID=265> Commissioning Journal and
Book Content, London 10 May

 <http://www.alpsp.org/Ebusiness/item.aspx?ID=266> Understanding Copyright,
London 16 May

 <http://www.alpsp.org/Ebusiness/item.aspx?ID=267> Effective Journals
Marketing, London 24 May

 <http://www.alpsp.org/Ebusiness/item.aspx?ID=268> Introduction to Journals
Publishing, London 30 May

 <http://www.alpsp.org/Ebusiness/item.aspx?ID=269> Taking eBooks to Market,
London 14 June

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=270> Licensing
your content, London 19 June

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=271> Online
Communities and Opportunities, London 27 June

 

All ALPSP courses for 2012 can be found at <http://www.alpsp-training.org/>
www.alpsp-training.org

 

Follow us on Twitter at @alpsp

 

Not a member? There are many benefits to being an ALPSP member.
<http://www.alpsp.org/Ebusiness/MemberBenefits/MemberBenefits.aspx> Find out
more

 

Are you a member of ALPSP but don't have a password?
<http://www.alpsp.org/Ebusiness/Home.aspx> Click here to get your own
username and password

 

ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
 <http://www.alpsp.org/> www.alpsp.org

 

 

 


lis-e-resources is a UKSG list - http://www.uksg.org/serials
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