The recent announcement of Google's integration of their 'Knowledge Graph' (e.g. http://googleblog.blogspot.co.uk/2012/05/introducing-knowledge-graph-things-not.html, which 'currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects') into search results seems a pretty compelling reason to publish information that you want people to find on your website in structured formats, whether schema.org or something else.
For background, http://schema.org/ is a project from Google, Bing, Yahoo, etc that publishes 'a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers'.
Their formats aren't perfect for museums, but aren they good enough to justify the effort of implementing it, given the potential benefits?
And is anyone already publishing their 'visit us', events or collections information with schema.org markup?
Cheers, Mia
Sent from my handheld computing device
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