>> Back to JO's point: I've thought for a long time that if Wikipedia provided some kind of service back to CH about referrals / usage then we'd probably all be a lot more open to sticking stuff on there 

I think that most of the tools to do that (such as GA & http://stats.grok.se) are already there -- you just have to knit them together to make sense of the data.

D




-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Mike Ellis
Sent: 17 May 2012 12:18
To: [log in to unmask]
Subject: Re: [MCG] Time to publish structured data?

Interesting thread and always good to see some focus on lightweight, easy approaches to open data ;-) 

Also always strikes me that SEO and marketing should be much higher in the mix when it comes to cultural heritage and web projects -- and this is kinda the same conversation albeit one that is framed in a slightly different way..

Back to JO's point: I've thought for a long time that if Wikipedia provided some kind of service back to CH about referrals / usage then we'd probably all be a lot more open to sticking stuff on there 

Mike

_____________________________


Mike Ellis 

We do nice web stuff: http://thirty8.co.uk (http://thirty8.co.uk/)  

* My book: http://heritageweb.co.uk (http://heritageweb.co.uk/) *



On Thursday, 17 May 2012 at 11:39, Mia wrote:

> On 17 May 2012 10:26, Jeremy Ottevanger <[log in to unmask] (mailto:[log in to unmask])> wrote:
> 
> > ...to play devil's advocate a bit I do wonder whether if Google really do present all the relevant information within their search results it will prove problematic. Using entities to help search but directing traffic to the source is one thing, and it provides an impact that websites can measure. On the other hand, unless Google Webmaster tools is imminently going to get a lot more sophisticated and start reporting views of content within semantic search results, then there's no way for museums (or anyone else) to measure their impact - and as we know, measuring impact is pretty much as important as having an impact.
> 
> Which is an interesting point in itself. If knowledge created by your 
> museum ends up supporting a Wikipedia article or a Google snippet, but 
> can't be tracked back to an impact statistic for your museum, have you 
> supported the mission of your museum or not? Or is that the digital 
> museum version of a koan like the sound of one hand clapping?
> 
> On a more practical note, having said that schema.org 
> (http://schema.org) doesn't entirely meet the needs of museums, 
> particularly for collections, I then discovered 
> http://historical-data.org/, 'a collection of schemas (applied in the 
> form of HTML tags) that webmasters can use to markup their historical and genealogical information in a consistent way'.
> Apparently it was developed with FamilySearch, Geni.com 
> (http://Geni.com), and Google, so I assume it's pretty closely based 
> around the needs of family history researchers, but I wonder if 
> something like http://historical-data.org/HistoricalRecord.html would 
> work for museum, library and archive records?
> 
> And while I'm posting links, this article provides some hopefully 
> not-too-geeky background on the relationship between schema.org 
> (http://schema.org) and the knowledge graph:
> http://consulting.talis.com/2012/05/welcome-to-the-knowledge-graph/
> 
> Cheers, Mia
> 
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