Dear Archives NRA list members,
Do you know enough about your online audiences?
On 19 June Creating Capacity www.creatingcapacity.org brings back
*Understanding online audiences: A practical guide to gathering meaningful
information*. This course is designed for anyone involved in, or considering
undertaking, online audience research to gather data on users. This includes
those developing user services; marketing staff; education and outreach
teams; IT and website staff; and middle management.
How will I benefit?
In this session you will benefit from a session which develops your:
* Understanding of the benefits of a coordinated approach to online audience
* Experience of developing online surveys, focus groups, user testing and
web statistics analysis
* Experience of producing a costed plan for online audience research against
* Options for reviewing next steps for finding out more and implementation
Who is the trainer?
Martin Bazley at www.martinbazley.com is our expert in the field. As
Vice-Chair of DLNet With more than 10 years experience of developing,
evaluating and project managing online learning resources and other digital
technology you will be in safe hands. Martin spent 7 years as Internet
Projects Manager in the Learning Unit at the Science Museum, London. He
taught for 8 years in a range of schools and has many years experience as a
project manager of digital projects. A participant in a previous course
'It was really interesting to see focus groups and observation practice and
the usefulness of them - I'm sure I'll be able to put some of this info into
What to do next
The course takes place in central London and costs £155 plus VAT. Fees
include all course materials, lunch, and 3 months post course support from
Martin via email.
Give the bookings hotline a ring to find out more about any Creating
Capacity courses, To find out more about Online Audiences click
http://bit.ly/UnderstandingOA, and to book on this course click
http://bit.ly/UOA_book. It is there that you will be able to book, order an
invoice, and / or pay for your session online.
You will gain most from this course if you are able to bring your own
We look forward to seeing you in June.
Tel: 07985 659425
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