I was thinking exactly the same - for stats heads like me it's interesting anyway - but the relationship between online and "real" visitors is so difficult to map with any meaning I suspect it doesn't tell us too much.
What'd probably be more meaningful would be to map stats to "visiting" pages and compare to "real". Or to have a sense of % online visits to these "obviously motivated by visit" pages. This always used to be ~70% of visits when I was at NMSI. How does this stack up with everyone now?
tt
Mike
_____________________________
Mike Ellis
We do nice web stuff: http://thirty8.co.uk (http://thirty8.co.uk/)
* My book: http://heritageweb.co.uk (http://heritageweb.co.uk/) *
* Bath's first Digital Festival: http://bathdigitalfestival.com (http://bathdigitalfestival.com/) *
On Wednesday, 7 March 2012 at 09:48, Tehmina Goskar wrote:
> This makes interesting reading but I wonder what the point of comparing
> physical visitor statistics with online ones is?
>
> What is the idea behind it? I think it is largely expected that you get a
> very different set of motivations and reasons for online visits to museum
> and other cultural heritage websites to that of physical visits. I don't
> think it is useful to talk about visitor conversion except in the sense of
> your website working to make people aware that your building, site and
> collections exist.
>
> So can anyone explain the rationale behind the comparison? Is it just to
> prove that more people are exposed to your collections and information
> online than they are in person?
>
> All the best,
> Tehmina
>
> On Tuesday, 6 March 2012, Melissa Terras <[log in to unmask] (mailto:[log in to unmask])> wrote:
> > I made a quick table, based on the stats in the DCMS document:
>
> http://melissaterras.blogspot.com/2012/03/physical-versus-website-visitors-to.html
> >
> > m
> >
> > On 06/03/2012 15:27, Mia wrote:
> > >
> > > On 5 March 2012 12:08, Arran Bevington-King<[log in to unmask] (mailto:[log in to unmask])>
> wrote:
> > > >
> > > > Can anyone advice where I may be able to find some statistics to show
> Phisical visitors to museums in a given year?
> > > >
> > > > I am trying to do a comparrison with Phisical visitors and virtual
> visitors.
> > >
> > > An additional source for DCMS sponsored museums is 'Sponsored Museums:
> > > Performance Indicators 2010-11', including downloadable spreadsheets
> > > of performance indicators like physical/web visitors at
> > > http://www.culture.gov.uk/what_we_do/research_and_statistics/8609.aspx
> > >
> > > The Culture24-lead research project 'How to evaluate success online'
> > > touched on many of the other issues raised in this thread. The final
> > > report and other outputs are available at
> > >
> >
>
> http://weareculture24.org.uk/projects/action-research/how-to-evaluate-success-online/
> > >
> > > It's lovely to see new posters popping up!
> > >
> > > Cheers, Mia
> > >
> > > ****************************************************************
> > > website: http://museumscomputergroup.org.uk/
> > > Twitter: http://www.twitter.com/ukmcg
> > > Facebook: http://www.facebook.com/museumscomputergroup
> > > [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> > > ****************************************************************
> > >
> >
> >
> > --
> > Melissa M. Terras MA MSc DPhil CLTHE CITP FHEA
> > Co-Director, UCL Centre for Digital Humanities
> > Reader in Electronic Communication
> > Department of Information Studies
> > Foster Court
> > University College London
> > Gower Street
> > WC1E 6BT
> >
> > Tel: 020-7679-7206 (direct), 020-7679-7204 (dept), 020-7383-0557 (fax)
> > Email: [log in to unmask] (mailto:[log in to unmask])
> > Web: http://www.ucl.ac.uk/infostudies/melissa-terras/
> > Blog: http://melissaterras.blogspot.com/
> >
> > General Editor, Digital Humanities Quarterly:
> http://www.digitalhumanities.org/dhq/
> >
> >
> > ****************************************************************
> > website: http://museumscomputergroup.org.uk/
> > Twitter: http://www.twitter.com/ukmcg
> > Facebook: http://www.facebook.com/museumscomputergroup
> > [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> > ****************************************************************
> >
>
>
> --
> Dr Tehmina Goskar, MA AMA
> [log in to unmask] (mailto:[log in to unmask])
>
> http://tehmina.goskar.com/
> Twitter: @tehm
>
> ****************************************************************
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>
>
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