re grubby - personally I thought these were rather unnecessary!
> Outreach is altruistic (involving the wider community in your institution) -
> marketing is cut-throat self-promotion.
Marketing is about taking -- wanting to take advantage of the audience
coming round to a way of thinking in which you can benefit from.
H
Hilary Sutcliffe
Director
MATTER
7 Adam Street
London WC2H 6AA
Tel: +44 (0)208 693 0053
Mob: 07799 625064
Twitter: http://twitter.com/hilarysutcliffe
Email: [log in to unmask]
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skype: hilary.sutcliffe
On 12 Mar 2012, at 15:19, London Science Festival wrote:
I think you've misinterpreted what I said?
Having done both types of job (marketing and outreach), I said that
marketing and outreach posts were different, requiring different skills?
That's all.
Nobody said anything about anything about marketing being grubby.
Nobody said anything about marketing being about miscommunication.
W
-----Original Message-----
From: psci-com: on public engagement with science
[mailto:[log in to unmask]] On Behalf Of Sutcliffe Hilary
Sent: 12 March 2012 15:04
To: [log in to unmask]
Subject: Re: [PSCI-COM] Science Outreach vs Marketing
Hmm,
Roughly
Marketing is 'The action or business of promoting and selling products or
services'
Outreach - 'An organization's involvement with or activity in the community'
Outreach is often undertaken as a way of building the reputation of the
organisation through engagement with external audiences, perhaps in this
case to attract students, enhance the reputation of the organisation for a
certain type of activity eg science or build a reputation as a good
employer, place to work etc to support it's ongoing success.
Public relations
Public relations is the discipline which looks after reputation, with the
aim of earning understanding and support and influencing opinion and
behaviour. It is the planned and sustained effort to establish and maintain
goodwill and mutual understanding between an organisation and its publics.
These both seem to be a subset of marketing.
However, why on earth is there a hierarchy? Why are any of those things
seen to be a 'grubby' thing to do or to be in?! If you work for a
university, doing fascinating work, what's wrong with promoting that to
support the ongoing reputation and success of the University? A University
if a brand like a washing powder, and needs to have all those tools at its
disposal to support it's ongoing success and build relationships with its
stakeholders.
If you are lying or subverting the truth in that communication or failing to
be transparent about serious failings, then by all means to ashamed. But
these are great things to do for a living, how else will we learn about the
interesting research that people are doing with our tax money, or which
course is best for us or our kids or where is a good place to get a job?
I think we need to chill!
Hilary
Hilary Sutcliffe
Director
MATTER
7 Adam Street
London WC2H 6AA
Tel: +44 (0)208 693 0053
Mob: 07799 625064
Twitter: http://twitter.com/hilarysutcliffe
Email: [log in to unmask]
Blog: http://www.matterforall.org/blog/
Website: www.matterforall.org
skype: hilary.sutcliffe
On 12 Mar 2012, at 14:37, Wynn Abbott wrote:
It's difficult to respond specifically when it's not clear whose comments
you're referring to?
There is a difference between outreach and marketing - and, you can critique
what an institution does (and what it claims it does)
outreach/marketing-wise without being cynical about marketing as a
profession?
I spent a few years working solely in marketing at UCL, supporting staff who
were doing actual outreach. A different set of skills are required for each
post.
W
-----Original Message-----
From: psci-com: on public engagement with science
[mailto:[log in to unmask]] On Behalf Of Jonathan Sanderson
Sent: 12 March 2012 12:18
To: [log in to unmask]
Subject: Re: [PSCI-COM] Science Outreach vs Marketing
My, we have some cynical attitudes to marketing on this list. Which isn't
surprising, but I think would pain most of the marketing people I know. Many
of them might wince and note, "No, that's PR."
...and of course the public relations people would wince and say, "No,
that's the sort of *really bad* PR work that gives the rest of us a bad
name."
Personally, I think this is either a continuum, or an irregular structure in
the Sir Humphrey sense: I'm in public service media, you're a communicator,
he's in marketing, they're in public relations.
J.
On 12 Mar 2012, at 02:38, Emma Donnelly wrote:
> "What is the difference between outreach and marketing?"
--
Jonathan Sanderson
Director, StoryCog Ltd.
[log in to unmask]
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