I tend to agree with what's been said. I see it as a matter of give and
take; both are about influencing and changing the target audience's
behaviour.

* Outreach is about giving -- giving the audience the chance to share
your passion, trying to change their thoughts to get them interested
what you are
* Marketing is about taking -- wanting to take advantage of the audience
coming round to a way of thinking in which you can benefit from.

Luckily we have an excellent filter that determines if people are
marketers or outreachers -- salary. Outreach jobs usually pay a pittance
and are filled by people who have a passion to give (why else do they
turn up for work). Marketing jobs* paying large salaries attract the
people who want to take lots of money home.


Knowing the nature of this list I'd like to point out that clearly this
isn't a rigorous observation is slightly tongue in cheek.

Andrew


*I'm not saying all marketing jobs pay well. For counter examples see
the arts -- usually also held by people with passion.

On Mon, 2012-03-12 at 07:30 +0000, Wynn Abbott wrote:
> Outreach is altruistic (involving the wider community in your institution) -
> marketing is cut-throat self-promotion.
> 
>  
> 
> They're very distinct, on paper.
> 
>  
> 
> Idealists would say that science communication is 'unbiased' communication
> of science i.e. it has nothing to do with marketing.
> 
>  
> 
> Realists may say that some institutions use their outreach (and public
> engagement) programmes to market their institution under the pretence of
> being altruistic i.e. they don't 'get' what outreach is, or they take
> self-promotion as a bonus.
> 
>  
> 
> Best,
> 
>  
> 
> 
> 
> Wynn
> 
>  
> 
> 
> 
> 
> 
> From: psci-com: on public engagement with science
> [mailto:[log in to unmask]] On Behalf Of Anne Osterrieder
> Sent: 12 March 2012 07:15
> To: [log in to unmask]
> Subject: Re: [PSCI-COM] Science Outreach vs Marketing
> 
>  
> 
> Hi Emma, 
> 
> that's a very interesting question and one I had to to think about as well.
> I am a researcher with an add-on to coordinate outreach for our faculty and
> together with our widening participation and marketing people we came up
> with three "levels". 
> 
> Outreach would be the first stage of getting students interested in science.
> It might down the line lead to someone considering a science degree, or it
> might just make them more interested in science. For me there is also a
> difference in "outreach" and "science communication", as it seems to me that
> outreach is mainly aimed at schools, whereas science communication
> encompasses all interactions with the public. 
> 
> Widening Participation would be more concrete (e.g. encouraging students to
> consider a science degree), and recruitment would be a specific activity
> geared towards encouraging students to choose our university. 
> 
> I am curious to hear other definitions! 
> 
> Best wishes
> Anne
> 
> On 12/03/2012 02:38, Emma Donnelly wrote: 
> 
> Hi everyone over there in the Northern Hemisphere,
> 
>  
> 
> I have just been asked..
> 
> "What is the difference between outreach and marketing?"
> 
>  
> 
> I am keen to hear what your "definitions" or thoughts are differences and
> similarities between these two tools.
> 
>  
> 
> Thanks for your help
> 
> Emma
> 
>  
> 
> Emma Donnelly
> 
> 
> Science Outreach Coordinator | Faculty Science and Engineering
> 
> Curtin University
> Tel | +61 8 9266 1021
> Fax | +61 8 9266 2021
> Office | Building 311 Room 117
> 
> Email | [log in to unmask]
> <applewebdata:[log in to unmask]
> u>  
> Web | http://science.curtin.edu.au/outreach 
> Postal address | GPO Box U1987, Perth, Western Australia, 6845
> 
>  
> 
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