To understand business at Apple, You might also find it helpful to look at
contradictory publications about IKEA and the Virgin group.
For IKEA, two different pictures are given by books by John Stenebo (a
director of IKEA for 20 years) and Birtil Torekull(paid for by Kamprad).
For Virgin, two different pictures are given by books by Mick Brown and
Similar is Denis Healey's autobiography in the sections describing the
differences in understanding during the cold war.
From: PhD-Design - This list is for discussion of PhD studies and related
research in Design [mailto:[log in to unmask]] On Behalf Of Rosan
Sent: Wednesday, 1 February 2012 6:13 PM
To: Dr Terence Love
Subject: Apple Success under Jobs RE: Reply to Klaus' comment
I am currently involved in a project that necessitates the understanding of
the market success of Apple under Jobs, so I am unusually interested in the
conversations running on and off in January, beginning with Keith's request
on case study on Apple.
Besides reading what has been said on the list, I have googled 'Apple
Success' and found no shortage of opinions explaining why and, it seems to
me nobody really knows for sure why. Is the conclusion fair?
Also, I have found an article 'In China, Human Costs are Built into an iPad'
in the series 'The iEconomy' examining 'challenges posed by increasingly
globalized high-tech industries'.
Perhaps a part of the success of Apple, (as Stephanie has written), has as
much to do with poor (business) practice as 'design thinking', 'vision',
'design', 'usability', etc, etc,. If it is so, is this a design (research)