On 21 February 2012 13:32, Birchall, Danny <[log in to unmask]> wrote:
> Secondly, what does the 10/10/80 strategy look like to a user/visitor? "You can pin this image from our collections, but not that image" "Why not?" "Because that other image might make us some money".
To play devil's advocate, there are models from other industries that
provide some precedence - musicians give away free tracks to promote a
larger album, or let you listen to tracks on
MySpace/YouTube/last.fm/soundcloud etc so you'll come to gigs. It
doesn't always work but I'd guess most people understand the reasoning
behind it.
Museums already need to convey complex messages about images of
objects they own or have rights for versus those they don't, so why
not try getting generally better at explaining when image sales help
subsidise the other work of an organisation? And if you've got the
ability to sell someone a nicely printed postcard or poster, or
license a higher resolution image for commercial or academic re-use,
it's easy to include that on the page. You could even offer a
discount for people who've found the image via Pinterest...
Cheers, Mia
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