Interesting thread...
A couple of topics I would like to add. Branding and embedding logos or
images in QR codes is an effective way to give familiarity for end users.
Instead of just viewing the basic black and white QR code, including a
logo or image can help give understanding of what type of content or which
organization is supplying the code...especially important if you allow
'viral sharing' of the QR images.
Here are some examples of embedded museum QR codes:
http://www.museumpods.com/iphone-museum-mobile-qr-directory.html
Something I have been developing is a device to make scanning QR a more
user friendly experience for everyone but particularly end users with
special needs that may struggle to aim and focus on QR codes. The device is
placed over the exhibition display QR code and can be a permanent fixture
on the exhibition or mobile and lets people place their smartphone directly
on the device...the device is lighted for correct exposure and calibrated
to be the proper distance from the QR code to allow automatic image
processing in smartphones or other QR code readers.
I have not perfected this device and it is not currently being used in any
museum, so it would be great to hear some of the pros and cons of something
like this being used in exhibitions. Please feel free to contact me if
this is of interest to you.
Thanks,
Kurt
[log in to unmask]
On Fri, Feb 17, 2012 at 6:08 AM, Catherine <[log in to unmask]> wrote:
>
>
>
>
> ________________________________
> From: Joe Cutting <[log in to unmask]>
> To: [log in to unmask]
> Sent: Friday, February 17, 2012 10:33 AM
> Subject: Re: QR Codes
>
> >>
> What about a compelling call-to-action?
>
> If the poster or label doesn't tell me why I should scan their code,
> I'm not going to bother.
> >>
> It seems to me that part of the appeal of QR codes to institutions is that
> its a "secret" brand which lets you "hide" something behind a hi tech
> looking logo. Whether the public feels the appeal of the "secret" or is
> just a bit baffled is going to be interesting to see.
>
> I'm intrigued by the stories of institutions providing QR codes but no
> free wi-fi or even content. That really seems to be getting it the wrong
> way round - QR codes are the easy bit and they're supposed to be the
> "gateway" which lets you access the content. Having a QR code and no free
> wi fi is like running your audio tour using a premium rate phone line - you
> won't get many takers.
>
> Given that you need to provide free wi-fi there's no reason why the wi-fi
> can't take you straight to the museum's home page. Once on the home page
> you could type in a number to take you to the information about a
> particular object. I'd be very interested to see a comparison of this type
> of "type in a number" system with QR codes. Would visitors appreciate the
> "sexyness" of QR codes or just go for the ease of typing in a number?
>
> Cheers
>
> Joe
>
>
>
>
>
> Joe Cutting
> Digital exhibits and installations
> www.joecutting.com
> 35 Hospital Fields Road, York, YO10 4DZ
> 01904 624681
>
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