Whatever view you take on PInterest (and I'm glad someone's taken the
trouble to read T & Cs) - it is vital that organisations ensure that
their available images hold critical information in image headers ( ie
fill the IPTC fields) about title, provenance, rights, contact details
etc. The URL won't necessarily give this.
Angela Murphy
Sent from my iPhone
On 21 Feb 2012, at 14:23, Mia <[log in to unmask]> wrote:
> On 21 February 2012 13:32, Birchall, Danny
> <[log in to unmask]> wrote:
>
>> Secondly, what does the 10/10/80 strategy look like to a user/
>> visitor? "You can pin this image from our collections, but not that
>> image" "Why not?" "Because that other image might make us some
>> money".
>
> To play devil's advocate, there are models from other industries that
> provide some precedence - musicians give away free tracks to promote a
> larger album, or let you listen to tracks on
> MySpace/YouTube/last.fm/soundcloud etc so you'll come to gigs. It
> doesn't always work but I'd guess most people understand the reasoning
> behind it.
>
> Museums already need to convey complex messages about images of
> objects they own or have rights for versus those they don't, so why
> not try getting generally better at explaining when image sales help
> subsidise the other work of an organisation? And if you've got the
> ability to sell someone a nicely printed postcard or poster, or
> license a higher resolution image for commercial or academic re-use,
> it's easy to include that on the page. You could even offer a
> discount for people who've found the image via Pinterest...
>
> Cheers, Mia
>
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