Hi everyone,
I have been following this with interest and also taking directly with
Google about it. They are in the process of their own lobbying and
looking to find a solution that would work better for us. We are not the
only sector with concerns about this.
Meanwhile, I think Mike is right, it seems wise to formulate a letter to
ACE and DCMS that sets up clearly why GA is necessary in
tracking/understanding online activities and illustrating value for
public money.
I will draft something as Culture24 in the next week and then share with
the list (and other places) to seek signatures. I have spoken briefly
with Matthew Cock at the BM and he is willing to help on this too.
If you or your organisation would like to be involved *now* and help to
draft the letter, spread the word and solicit signatures then contact me
off list [log in to unmask]
Thanks Jane
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Mike Ellis
Sent: 23 January 2012 17:46
To: [log in to unmask]
Subject: Re: Cookies legislation: what are you doing?
Hi all
I know I no longer look after a museum site..
...but to me the dangerous thing would be for everyone to assume that
the law is going to go through and remove GA pre-emptively.
The previous email I sent (http://bit.ly/zPSjP9) points to a bit in the
ICO guidance which distinguishes between the "in theory" and "in
practice" scenarios. In pretty plain language, they say presenting to
users why cookies are useful and "taking what steps you can to seek
their agreement" is an ok approach. They then follow this with "Provided
clear information is given about their activities we are highly unlikely
to prioritise first party cookies used only for analytical purposes in
any consideration of regulatory action.".
Given most people I speak to seem to think that it is unlikely that this
law will hold up once / if it actually launches, I'd suggest it would be
better to have a contingency plan which remains on the backburner in
case it does, rather than turning off GA in advance.
Again though, I'd really like it if someone - a group of influential
(national) museums ** COUGH, BM et al, COUGH ** got a co-signed missive
off to DCMS and ICO pointing out that user web analytics are one of the
most valuable things the sector has, especially given DCMS still (I
assume) asks for these same metrics in order to help determine funding
allocation... We're unlikely to get 100,000 signatures on an e-petition,
obviously, but something from all the digital heads of museums across
the country would presumably have some sway..?
cheers
Mike
_____________________________
Mike Ellis
We do nice web stuff: http://thirty8.co.uk (http://thirty8.co.uk/)
** I've written a book: http://heritageweb.co.uk
(http://heritageweb.co.uk/) **
On Monday, 23 January 2012 at 17:24, HARRIS TONY wrote:
> Matthew, I agree, I'm pretty concerned about the potential demise of
GA. Here's some thoughts from the Government Digital Service on cookies,
it looks like the UK Government is only going to have a plan A.
>
> http://digital.cabinetoffice.gov.uk/2012/01/12/cookies-on-the-beta/
>
> Regards
>
> Tony Harris
>
> New Media Officer & Photographer
> Government Art Collection
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Matthew Cock
> Sent: 23 January 2012 17:00
> To: [log in to unmask] (mailto:[log in to unmask])
> Subject: Re: Cookies legislation: what are you doing?
>
> Thanks Tim,
>
> But what if 25% or 75% of people opt out. Doesnt that mean it's
pointless using GA?
> Also, the first page you serve (when you ask if they are happy for
cookies to be used) will have to be GA-free, so your GA tracking will
miss the first page of every visit to the site?
> To me that suggests that - unless you are not going to offer an
opt-out
> - there's no practical future for GA.
>
> Matthew
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Tim Trent
> Sent: 23 January 2012 15:04
> To: [log in to unmask] (mailto:[log in to unmask])
> Subject: Re: Cookies legislation: what are you doing?
>
> Surely Log File interpretation is also a minor intrusion into privacy,
for plan B?
>
> Our Plan A is to mimic the ICO's web site with their use of GA.
>
> On 23 Jan 2012, at 14:48, Matthew Cock wrote:
>
> > Dear MCG'ers,
> >
> >
> >
> > Please don't groan, but I'm resurrecting the thread Cookies and the
> > legislation that could start to get serious for website owners at
the
> > end of May.
> >
> > We're auditing our use of cookies, and deciding what we need to do
for
> > each one, and while we may not make the final decision until close
to
> > the deadline, I have a Plan A and Plan B in mind which I'm sharing
> >
>
> round
> > the Museum, particularly the legal team.
> >
> >
> >
> > I wanted to get a sense from others what their plan A and plan B
was,
> > particularly with regard to Google Analytics, for those who use it.
> >
> >
> >
> > There is a sense from the ICO guidelines that we could probably keep
> GA
> > as it is unlikely to be a priority for them to prosecute people for
>
> it,
> > but I'm still trying to decide if can we keep it without offering an
> > opt-out, whether actively acquired, or using the old-fashioned
'buried
> > within privacy page' method. Because, obviously, keeping Google
> > Analytics with a proportion of opt-outs renders it pretty useless as
a
> > tool, and we may as well jump back into log-file analysis (which
> > meanwhile we're looking at as Plan B in case it comes to that).
> >
> >
> >
> > I don't want to bore the list with another discussion about
> > interpretation of the legislation or the ICO Guidelines, I want to
> >
>
> know
> > whether anyone has decided what they are going to do!
> >
> >
> >
> >
> >
> > Thanks,
> >
> > Matthew
> >
> >
> >
> > Head of Web
> >
> > Department of Learning, Volunteers and Audiences
> >
> > British Museum
> >
> >
> >
> > w: +44 (0)20 7323 8169
> >
> > work m: 07971 433841
> >
> > [log in to unmask] (mailto:[log in to unmask])
> >
> > @matthewcock
> >
> >
> >
> >
> > Grayson Perry: The Tomb of the Unknown Craftsman Until 19 February
> > 2012
> >
> > Book tickets
> > www.britishmuseum.org (http://www.britishmuseum.org)
> >
> > Become a member
> > www.britishmuseum.org/membership
(http://www.britishmuseum.org/membership)
> >
> > Connect with the British Museum online
www.facebook.com/britishmuseum (http://www.facebook.com/britishmuseum)
> > www.twitter.com/britishmuseum (http://www.twitter.com/britishmuseum)
www.youtube.com/britishmuseum (http://www.youtube.com/britishmuseum)
> >
> >
> > ****************************************************************
> > website: http://museumscomputergroup.org.uk/
> > Twitter: http://www.twitter.com/ukmcg
> > Facebook: http://www.facebook.com/museumscomputergroup
> > [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> > ****************************************************************
> >
>
>
> Tim Trent - Consultant
> Tel: +44 (0)7710 126618
> web: ComplianceAndPrivacy.com (http://ComplianceAndPrivacy.com) -
where busy executives go to find the
> news first
>
> Important: This message is private and confidential. If you have
> received this message in error, please notify us and remove it from
your
> system. This email and any attachment(s) are believed to be
virus-free,
> but it is the responsibility of the recipient to make all the
necessary
> virus checks. This email and any attachments to it are copyright of
> Meadowood Associates, owners of Compliance And Privacy, unless
otherwise
> stated. Their copying, transmission, reproduction in whole or in part
> may only be undertaken with the express permission, in writing, of
> Meadowood Associates, at 16 Coombe Road, Dartmouth, Devon, United
> Kingdom TQ6 9PQ
>
>
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
>
************************************************************************
****
> This email and its contents are the property of the Department for
Culture, Media and Sport.
> If you are not the intended recipient of this message, please delete
it.
> All DCMS e-mail is recorded and stored for a minimum of 6 months
>
> The original of this email was scanned for viruses by the Government
Secure Intranet virus scanning service supplied by Cable&Wireless
Worldwide in partnership with MessageLabs. (CCTM Certificate Number
2009/09/0052.) On leaving the GSi this email was certified virus free.
> Communications via the GSi may be automatically logged, monitored
and/or recorded for legal purposes.
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
>
****************************************************************
website: http://museumscomputergroup.org.uk/
Twitter: http://www.twitter.com/ukmcg
Facebook: http://www.facebook.com/museumscomputergroup
[un]subscribe: http://museumscomputergroup.org.uk/email-list/
****************************************************************
****************************************************************
website: http://museumscomputergroup.org.uk/
Twitter: http://www.twitter.com/ukmcg
Facebook: http://www.facebook.com/museumscomputergroup
[un]subscribe: http://museumscomputergroup.org.uk/email-list/
****************************************************************
|
