Highly interactive, small group tuition (max 20 delegates)
NEW COURSE
Places still available but please note that this course is booking up
fast:
Understanding eJournal Technology
29 February, Woburn House Conference Centre, London, and 27 November,
Said Business School, Oxford
Overview:
Technology has removed the barriers between production, editorial,
marketing, sales, customer services and most importantly the
customers.
This course will provide an insight into the technologies behind
eJournal delivery. The course will be business-centric clearly
positioning technologies in the context of the industry issues they aim
to solve. Participants will learn how technology is used throughout the
delivery of eJournals from publisher via library to the end-user.
The course will educate attendees about key issues affecting the
delivery of eJournals and how these affect licensing, customer service
and even pricing. Participants will also learn what has necessitated
technological change in libraries and publishers and how to solve some
of the key problems posed by library technologies such as link servers,
A-Z lists, federated search, web scale discovery, DOIs, OpenURL, Athens
and Shibboleth.
Programme:
How Users navigate to eJournal Content
Introducing the key starting points for research features and
benefits of gateways, eJournal hosts, publisher web sites, aggregators,
search engine-based gateways and library gateways. Why librarians
purchase access to starting points. Identifying the major players
involved in eJournal provision. Where do users choose to begin their
research? Advances in user navigation.
How Libraries Manage User Navigation
Linking through URL and OpenURL, the development and importance
of Link Servers. The role of library web pages, OPACs, A-Z lists,
Federated Search and administration/admin tools.
Authentication
User authentication methodologies and their limitations: IP
address ranges, proxies and firewalls, Athens, digital certificates,
Shibboleth, OpenID and geolocation.
Usage Statistics
COUNTER and SUSHI standards. How librarians use statistics.
Current Initiatives
Introduction to major publishing industry initiatives
Going Mobile
A brief look at delivery of eJournals to mobile
devices
Learning Objectives by the end of the course delegates will be able
to:
gain a business-level grounding in eJournal delivery
technologies
gain greater insight into customers technical and business
requirements
understand the role technology plays in eJournal deployment and
discoverability
Who should attend:
Sales, marketing and customer service staff, senior management who need
a refresher course, new technical hires from outside the industry. This
course covers technologies that are vital to the delivery of eJournals
and therefore need to be widely understood by all departments within the
publishing business.
Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=353169
Other 2011 Courses:
Project Management for Publishing
Introduction to Journals Publishing
Online Communities and Opportunities (previously Web 2.0)
Taking eBooks to Market
Launching and Managing Open Access Journals
Business Development Workshop: Scoping new Markets
.. which can all be
found at:
http://www.alpsp.org/ngen_public/default.asp?ID=204
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask]
Tel: +44 (0) 1993 772 727
Normal working hours: Tuesday - Thursday: 0900 - 1400
ALPSP courses
Online Communities and Opportunities (previously Web 2.0), London, 9 Feb
Project Management for Publishing, London, 22 Feb
Understanding eJournal Technology, London, 29 Feb
Citation Analysis for Publishers, London, 6 Mar
Strategic Journals Finance, London 13 Mar
Launching and Managing Open Access Journals, London, 19 Mar
All ALPSP courses for 2012 can be found at
http://www.alpsp.org/ngen_public/default.asp?ID=204
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43
5DH UK
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