Following is posted on behalf of the organizers.
This event is run in conjunction with the newly formed Media Industries Network Europe (MINE) intiative. For more details, visit www.mine-europe.com.
CONNECTED VIEWING WORKSHOP
Department of Cinema Studies
Stockholm University
18 November 2011
Funded by the Swedish Research Council (Vetenskapsrådet)
Workshop Venue:
Filmhuset, Borgvägen 1-5
S-1155 Stockholm
Over the last few years, Apple, Google and various content providers and distributors such as Disney, Amazon and Netflix have radically changed the way feature films and television entertainment are made accessible. The recent introduction of digital multiplatform distribution with its wireless streaming of arthouse films, Hollywood blockbusters and drama series certainly has altered the television and cinema experience. The proceeding integration of the web into home entertainment appliances, facilitated by affordable set-top boxes such as Google TV and Apple TV, and the world-wide adoption of video-suited mobile media gadgets such as Android smartphones and the iPhone constantly promise to ‹relocate› that experience to new contexts. ‹Connected viewing› is an important strategy recently adopted by the moving image industries. Connected viewing aims to change the experience with feature film and television by introducing digital, networked conversation into the process of media consumption. With patterns of media use customized by search and discovery technologies, and social networking sites beginning to figure more prominently as delivery platforms, connected viewing becomes increasingly important to content providers, distribution networks, and viewers alike. Warner Bros., for instance, recently introduced ‹app editions› of its blockbusters Inception (2010) and The Dark Knight (2008, both directed by Christopher Nolan) which allow audiences to download or stream the film, and offer bonus materials and full integration with social networking services. More than being just an experimental marketing add-on, these strategies testify to the fundamental shift in the overall make-up and the identity of the motion picture industry producing them. They exemplify the current redefinition of both the experiential and transactional character of media, and they also point to the fact that the commercial enterprises associated with Hollywood can no longer be described in conventional terms, analogue to other industrial sectors and based on a strict differentiation between who produces and who consumes. Connected Viewing epitomizes the advent of what economists recently have labelled as ‹social network markets›: a situation where aesthetic experience is now seen to be grounded on the experiences and transactions of others. This international workshop will be the first of its kind, bringing scholars and industry personnel together to critically address key questions about Connected Viewing and transformative media culture.
Organizers: Jennifer Holt & Patrick Vonderau
Management / Registration: Kendra Williams, Chris Baumann and Dee Majek.
Attendance is free, but registration is required ([log in to unmask]).
Program
9.00 Registration
10.00-10.30 Welcome to Connected Viewing
Jennifer Holt and Patrick Vonderau
10.30-12.00 Panel 1: Mobility
Brooke Allison „Brookers“ Brodack (Viral Video Maker)
Geert Lovink (University of Amsterdam)
Göran Bolin (Södertörn University, Stockholm)
Robert Dube (Editorial Director, Maxdome)
Moderator: Patrick Vonderau
12.00-13.00 Lunch
13.00-14.30 Panel 2: Programming
Stefano Semeria (Head of Programming TV, Swiss Radio and Television SRF)
Annie Wegelius (Director of Programmes, Swedish Television SVT)
Paul Dwyer (University of Westminster)
Espen Ytreberg (University of Oslo)
Moderator: Paul McDonald (University of Nottingham)
Coffee Break
15.00-16.30 Panel 3: Platforms
Anuraj Goonetilleke (Warner Bros. Digital Distribution, SVP Business Strategy)
Richard Broughton (Senior Analyst, IHS Screen Digest)
James Bennett (Royal Holloway, University of London)
Philippe Brodeur (Managing Director, Hot Air Media, Ireland)
Moderator: Jennifer Holt
16.30-16.45 Concluding Remarks
Jennifer Holt and Patrick Vonderau
Speakers
Dr James Bennett, Senior Lecturer in Television Studies, Department of Media Arts, Royal Holloway, University of London
Professor Göran Bolin, Media and Communication Studies, Södertörn University, Sweden
Brooke Allison „Brookers“ Brodack, Viral Video Maker and YouTube Star, Los Angeles
Philippe Brodeur, Managing Director, Hot Air Media, Ireland
Richard Broughton, Senior Analyst, IHS Screen Digest, London
Robert Dube, Editorial Director, Maxdome GmbH, Munich, Germany
Dr Paul Dwyer, Course Leader MA International Media Business, University of Westminster
Anuraj Goonetilleke, Warner Bros. Digital Distribution, SVP Business Strategy, Los Angeles
Dr Jennifer Holt, Associate Professor, University of California at Santa Barbara, and Co-Director of the Media Industry Project (MIP) at the Carsey-Wolf Center
Professor Geert Lovink, Research Professor of Interactive Media at the Hogeschool van Amsterdam (HvA), Professor of Media Theory, European Graduate School, and Associate Professor of New Media at the University of Amsterdam
Professor Paul McDonald, Chair of Creative Industries, Department of Culture, Film and Media at the School of Cultures, Languages and Area Studies, University of Nottingham
Stefano Semeria, Head of Programming TV, Swiss Radio and Television SRF, Zürich
Dr Patrick Vonderau, Associate Professor, Department for Cinema Studies, Stockholm University
Annie Wegelius, Director of Programs, Swedish Television SVT, Stockholm
Professor Espen Ytreberg, Department of Media and Communication, University of Oslo
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