****************************************************************
Find out more about the UKMW11 conference on 25 November 2011
and how to register at http://bit.ly/ukmw11
****************************************************************
Dear mcg's
For those of you that may have followed the Culture24 Action Research
Project 'How to evaluate online success' this year, I wanted to make
sure you were aware that the final report was launched at our 'Let's Get
Real' conference in Bristol.
You can be download it from the new Culture24 company website here:
http://weareculture24.org.uk/projects/action-research/ along with a
number of additional resources that may be useful:
- Google analytics shared segments (to download and install)
- Google analytics health checklist (some simple things to check you
stats are counting the right stuff)
- social media metrics toolkit (suggested framework)
- social media tools comparison (overview of current tools and what they
count)
All of these are talked about in the report and are quite comprehensive.
The report is the culmination of over a years work by myself, Seb Chan
and Rachel Clements, working closely with 17 different cultural
organisations (many who are active on this list) and a range of
agencies. It sets out key findings as well as making practical
recommendations with '10 key things to do'. It is an easy read and worth
the effort if you want to start to ask questions about how to improve
the impact of what you do online.
Please share the link with colleagues and feel free to send me any
feedback or thoughts on the report. I am currently planning another
round of action research and am looking for ideas, partners and
pitfalls!
I will be talking about the findings and their implications for the
sector at the next mcg later this month, so see you then.
Cheers Jane
Jane Finnis
Chief Executive, Culture24
Follow: @janefinnis
________________________________
About: www.WeAreCulture24.org.uk
Supporting the cultural sector to reach audiences online
Enjoy: www.culture24.org.uk
Your arts & heritage guide online
Museums at Night: www.museumsatnight.org.uk
Annual festival of arts, culture & heritage 18th-20th May 2012
Culture24 are the official cultural data provider to the BBC
****************************************************************
website: http://museumscomputergroup.org.uk/
Twitter: http://www.twitter.com/ukmcg
Facebook: http://www.facebook.com/museumscomputergroup
[un]subscribe: http://museumscomputergroup.org.uk/email-list/
****************************************************************
|