A short answer to Don's question is: they don't. Only a minute fraction do.
A slightly expanded answer might be that the example cited by Don is simply a poor characterisation of the rationalising ideas associated with Swiss modernism in the 1960s. And 'graphic and communication design' has moved on considerably since then.
A humorous answer (if I can indulge myself for a moment with a UK colloquialism, and as I live close to Northampton) is this will be considered by some graphic designers on the list as a 'load of old cobblers'. No offence intended.
Dr Robert Harland | Lecturer | Learning and Teaching Co-ordinator | School of the Arts | School of the Arts, English and Drama | Loughborough University
On 27 Oct 2011, at 15:28, Don Norman wrote:
why do graphics and communication designers love tiny, tiny type?