Sent on behalf of Jenni Waugh. Replies to: [log in to unmask]<mailto:[log in to unmask]> please.
Dear all
On behalf of University of Worcester Research Collections, we would like to invite you and your colleagues to attend
THE CATALOGUE OF DREAMS: Kays' mail order catalogues & the development of C20th aspirational living
DATE: Tuesday 15 November 2011 TIME: 9.30am-4.30pm
VENUE: Charles Hastings building, City Campus, University of Worcester Attendance is FREE. Lunch will be provided.
Established in 1890, Kay & Co Ltd of Worcester became one of the largest mail-order companies of the 20th century. Offering interest-free cash credit, Kay & Co Ltd made both fashionable and functional living available to consumers outside the metropolis, selling everything from clothes to carpets, cheerful homewares to live chickens.
This day-long conference explores how the imagery and text of the Kays catalogues, 1920-2000, offer a prism through which to view the developing tropes of aspirational living and body image presented to consumers during the 20th century.
Further details and booking forms are available from www.worldofkays.org/website/conferenc<http://www.worldofkays.org/website/conferenc>
Now deposited in the University Of Worcester Research Collections, over 1500 images from the catalogues have been digitised as part of a JISC-funded project: www.WorldofKays.org<http://www.WorldofKays.org>
This conference has been made possible by grant funding through the JISC e-Content programme 2011<http://www.jisc.ac.uk/whatwedo/programmes/digitisation/econtent11.aspx>
I do look forward to seeing you there.
Yours
Jenni Waugh
Cataloguing Kays Project Manager
Email: [log in to unmask]<mailto:[log in to unmask]<mailto:[log in to unmask]:[log in to unmask]>>
phone: 01905 85 5348
Cataloguing Kays - a digital archive and community engagement project funded by JISC
Follow us on http://www.facebook.com/CataloguingKays and http://www.twitter.com/cataloguingkays
University of Worcester
Bredon Block 034
University of Worcester
Henwick Grove
Worcester WR2 6AJ
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