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PHD-DESIGN  September 2011

PHD-DESIGN September 2011


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Re: Conferences that focus on Social Businesses?


Michael Yap <[log in to unmask]>


PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>


Wed, 21 Sep 2011 07:30:05 -0400





text/plain (239 lines)

I just attend Change Model this weekend.

My notes follow (sorry for the lack of formatting):

Utku Teksoz, Economic Advisor to the UN Secretary-General

Millennium Declaration was our finest hour of humanity

MD changed the growth model.

Human beings are at the center; human development is at the heart of the debate.

Now we are in crisis—led to a loss in faith of economics.

Change the Model—what are the key components:

	• Relevant assumptions
	• Use your tools to describe the world
	• Come up with a coherent analysis
	• Predict

Mathematical models are deterministic; Tekzos believes that they are probabilistic.

Models are essential for discourse.

Models demonstrate benefits.

Economics is about behavior and incentives. Models (economists) demonstrate benefits.

Human behavior is irrational (taste and preferences)

We find ourselves in a place where we have more questions than answers.

Bill Moggridge 

Design for the Other 90%: Cities

Goals of the Museum: become a national design resource and a design authority

People flood in cities, in “informal settlements” (pressurized environments), and there are no provisions for them


• Incremental Housing, ELEMENTAL, Chile
• Design with Africa …XYZ, modular bicycles, providing the minimum and the local folks do the rest


• 28 Millimeters: Women are invisible, making them are visible
• Map Kibera, Ground Truth, Kenya—residents doing their own mapping, participatory design


• Floating Community Lifeboats, MOHAMMED REZWAN—boats are hospitals, schools, protection against floods and infrastructure
• Housing in Argentina—building on the buildings

Razing buildings and rebuilding has failed; improve what is there, adding back the things that are successful


• Community Cooker, PLANNING SYSTEMS, Kenya—uses trash as fuel
• Participatory Urbanization, City of Diadema, Brazil—urbanize favelas


• Spaza-de-Move-on, DALA, South Africa—a seat
• Warwick Junction Renewal Project, ASIYE ETAFULENI, South Africa


It is important to harness available technology.

The thing that bedeviled One Laptop is the $100; everyone has a mobile phone.

• Aids Information Center, Text 2 Change
• Guanzhou Bus Rapid Transit System, Institute for Transportation, China—dedicated bus lines


	• Formal/Informal—infill housing
	• Incremental Design—take the minimum part and allowing people to build from that
	• Recognize Everyone—reveal women
	• Harness Community—open source map, allow people to contribute to their own solutions
	• Hybrid Combinations—you have a skill that is already indigenous, but making it bigger and better
	• Utilize Existing Assets—social housing (Argentina); don’t throw it away, instead, use clever design to utilize existing assets
	• Share Resources—community cooker
	• Participatory Planning—Diadema City, don’t just offer, invite to participate
	• Tools for the Trade—Rolling Kiosk; enable people to make a living
	• Infrastructure for Trade—market; creating methods to sell
	• Use of Available Technology—includes bicycles
	• Transport Infrastructure—Bus System; design a system for many, not just the individual

Toshi Nakamura


Goal—improve people’s lives, challenges around assessment and distribution of technologies.

Robert Kilpatrick

Global Pulse—RD lab to harness technology and data to understand human wellness

90s was about wiring the world and create software; we now have ability make decisions; shocks can interact with each other; volcano can erupt in one part of the world and and flower sellers can’s sell. 

What we still have is our ability to adapt, adaptability takes real-time information—when people are in need and how do we deliver that need?

Lab to experiment to learn what works, what doesn’t and why.

While everyone is looking at brand and sentiment analysis…what patterns are occurring when people are losing their jobs, or when people are pulling their kids out of school?

What should we listen for?

Private sector has the data.

Real time analytics to monitor global development patterns.

Correlating employment statistics with conversations online—depression increases 4 months before they lose their job (people know).

Hunch Works—how can we create a safe space that people can share a hunch without staking their professional reputation. Create a hypothesis that you can attach to some evidence. Use the “trusted circle” of people’s social network.

Data Philanthropy—we live in volatile time, gov. can’t protect from shocks, it sets us back 10 years, it is bad for global development but also bad for business. Asking private sector to share what they know. 

Jill Kickul, Dir. of Social Entrepreneur

“Financial and societal is divided; value is holistic” —Jed Emerson

Global poverty is 15.1%

Jennifer P. Holt

Peace Dividend Trust—“builds markets and creates jobs in developing countries.”

Focuses on local procurement

Sunday, September 18

When you receive the world return it in the same, better condition.

“I believe that we can create a world without poverty, because it is not the poor who create poverty” —Yunus

Poverty is not something that we are “born with” but somehow we accept it (“There will always be poverty.”)

What does the environment allow you to do, or not do. ex. a bonsai tree—it is the same seed as any other tree, but when placed in a small pot, it will only grow as large as its container.

We can create a world without poverty and a world full of joy and dignity.

What is Social Business?

Should be do something positive; self sustainable business model (as opposed to an NGO) that has a clear social objective; the owner cannot take any personal financial gain for themselves.

Six Principles of Grameen Social Business:

	• Business objective will be to overcome poverty, or one or more problems (such as education, health et al) which threaten people and society; not profit maximization. Meaning of ‘social’—provides a solution that didn’t exist previously; employs people; ownership model.
	• Financial and economic sustainability
	• Investors get back their investment amount only. No dividend is given beyond investment money
	• When investment amount is paid back, company profit stays with the company for expansion improvement
	• Environmentally conscious
	• Workforce gets market wage with better working conditions
	• Do it with joy

 What does GCL do?

We seed the idea through interaction (raise awareness) and support their growth through incubation to generate the harvest and create new social business.

Case Study: Dialogue in the Dark

Does SB work only in the developing country? No, it works everywhere there is a social problem.

We need a social problem to start a social business.

An exhibition space—what is it like if you can’t see anything. Simulates everyday activities.

What social problem does this address? 

	• Only 50% of blind people have a job.
	• 160 million people are visually impaired
	• Interaction between “abled” and “disabled” is impaired by stereotypes

It’s about social inclusion, employment of disabled people.

Model: social franchise system

Gives licenses. 

Revenue model is entry fee; workshops; collaboration with companies (executive courses); partnering with restaurants.

Case Study: Grameen Shakti

70% of population in Bangladesh live without electricity.

Social businesses take time—it took years (over a decade) for it to take off.

Breaking taboos—hard persistent work and conversations. Showing that it works.

On developing business models—think about what the model is at scale (accepting that you will have five years of loss). 

You will not know, you just have to try it.

 Michael Yap
 MFA Candidate
 Interaction Design
 School of Visual Arts (SVA) 
 tel     (415) 317-3428
 web     mfa.exoatmospheric.com
 twitter michaelryap

On Sep 21, 2011, at 6:59 AM, Lindsey Nelson wrote:

> Hello Colleagues,
> With the latest discussion about conferences and conference quality, I currently find myself a bit vexed when it comes to social businesses. I've found networking events for social entrepreneurs, but I have not found sites of academic analysis. I'd appreciate pointers to conferences and peer-reviewed journals for research regarding social businesses and social entrepreneurship.
> I also welcome off-list replies to [log in to unmask]
> Thank you very much,
> Lindsey Nelson
> Lindsey Nelson
> PhD Student
> Engineering Education
> Purdue University
> MA Poverty and Development 2010/2011
> Institute of Development Studies
> University of Sussex
> This message is for the addressee only and may contain privileged or confidential information.  If you have received it in error, please notify the sender immediately and delete the original. Any views or opinions expressed are solely those of the author and do not necessarily represent those of IDS.
> Institute of Development Studies
> at the University of Sussex, Brighton BN1 9RE
> Tel: +44 (0)1273 606261; Fax: +44 (0)1273 621202
> IDS, a charitable company limited by guarantee:
> Registered Charity No. 306371; Registered in England 877338;  VAT No. GB 350 899914

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