As I said previously, I am a writer and not an academic. I accept writing jobs from clients, they give me the specifications and sometimes the references to use and I produce the document. What the client does after that is not really my concern. I also do re-writes and ghostwriting- is that fraudulent too? We all know that footballers haven't got the vocabulary to write a book but they sell so someone has to write them, is that fraudulent?
In my experience many academics who may be brilliant in their field of study are the worst writers and even more struggle with formal writing styles, even simple ones like Chicago or MLA. If I can produce a more legible document isn't that better?
I am sure that there are students that try and get around the system in this way. There was a scandal here in Australia recently that a number of students had gotten degrees with papers that they had cut and pasted from the internet (unfortunately I can't recall which University it was). Since then there has been an improvement in anti plagiarism software but I am sure that lots must get through. How likely is it that a student that skates through like this will go on to use that degree anyway? Won't the genuine student be the one that continues in the field?
The actual work that the site offers tends to be more corporate research, outsourced for in house publications, usually in APA style, not degree papers for kids. It is the corporate publishing world's equivalent of content writing.
Having said that, it has been really interesting to see how emotive an issue this is among academics- to me it's just another writing job. :)
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