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The new issue of our journal is ready for publishing, see the TOC below. The first two issues of the journal were highly apprised by our colleagues. The journal has been included by major directories of academic publications; it also has been indexed by the major index service institutions.
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Robert
Volume 2(1)
International Journal of
China Marketing
Table of Contents
Editorial Commentary
Expecting Marketing Activities and New Product Launch Execution to Be Different in the U.S. and China: An Empirical Study
Roger J. Calantone, C. Anthony Di Benedetto, and Michael Song
Iranian Consumers and Products Made in China: A Case Study of
Consumer Behavior in Iran’s Market
Masoud Karami, Shahrzad Pourian, and Omid Olfati
China and the United States: Market Connections and Trade Relations
Shirley Ye Sheng and Yan Ma
Strategies of Chinese Multinational Enterprises: Observations and Preliminary Conceptualization
Carlyle Farrell and Xiaohua Lin
The Choice Behavior in Fresh Food Retail Market: A Case Study of Consumers in China
Bin Cui
Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business
Guang Tian and Luis Borges
Citizen Satisfaction with Educational Services: The Marketing
Implications of Public Administration
Yong Shen and Xia Wang
Dr. Robert Guang Tian
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Editor, International Journal of Business Anthropology
Editor, International Journal of China Marketing
Editor, Modern China Series
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