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SPORTS: MEDICINE :
MEDICAL DEVICES :
MARKETS AND MARKETING:
BUSINESS: MANAGEMENT :
INTERVIEWS:
Changes and Opportunities in the Sports Medicine Device Market:
Q&A With Cayenne Medical CEO David Springer
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Changes and Opportunities in the Sports Medicine Device Market:
Q&A With Cayenne Medical CEO David Springer
Written by Laura Miller |
July 29, 2011
Becker's Orthopedic Spine and Pain Management
http://beckersorthopedicandspine.com/orthopedic-spine-device-
implant-news/item/8882-changes-and-opportunities-in-the-
sports-medicine-device-market-qa-with-cayenne-medical-
ceo-david-springer
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A shorter URL for the above link:
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http://tinyurl.com/3b4gygz
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Q: What is the biggest trend in the orthopedics and sports medicine
markets?
Dave Springer: Sports medicine is a great field to be in because there's a
growth trend. You look at all the data from our company and our
competitors and it seems like this is a high growth area in orthopedics.
One reason for the growth could be that you're seeing more procedures
using the arthroscopic approach, a widening demographic, and a more active
aging population. I think you're going to continue to hear things about
ongoing innovation in arthroscopy, shoulder and extremities care. It's an
exciting space to be in.
Q: Where is the biggest opportunity for growth and development within
sports medicine?
DS: For us, we've been committed to focusing on knee surgery and we know
there is a lot of opportunity outside of the knee market to create the
same anatomical, reproducible solutions that we have for the knee in other
areas. We want to leverage these innovation capabilities in the shoulder.
We have had shoulder solutions in our pipeline for a while now and we've
been waiting for the right time to launch our products. We think that time
is now.
Having both knee and shoulder products is important because many of our
surgeons do three or four shoulder surgeries for every ACL repair, so
there's an opportunity to really enhance our distribution with the
shoulder.
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snip
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Additional Quesitions Discussed:
How is the company able to stay current in such a rapidly growing market?
Will the recent emphasis on comparative effectiveness data and
evidence-based medicine have a big impact on the sports medicine market,
as it is in other orthopedic markets?
What has been the biggest challenge for the company as a start-up?
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The complete article may be read at the URL above.
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