Dear Chua and other list members - I have nothing critical to say about IDEO but I have developed an approach to "design thinking" that integrates it with strategic foresight, Osterlander's Business Model Generation approach and for good measure emergence theory. If you are interested in reading my paper please make a request offline. Although trained as a physicist I wandered into the design space as a result of my work with Marshall McLuhan in the 70's. I prepared this paper for the Think Tank course I teach at the Ontario College of Art and Design. Best wishes - Bob Logan
On 2011-05-10, at 2:18 PM, CHUA Soo Meng Jude (PLS) wrote:
> Dear Friends
> I am writing something critical about IDEO's understanding of what "design thinking" is, and wanted to ask if you might have written anything in that respect, I'd be very interested to read it.
> I have colleagues who are great fans of IDEO, as am I, but I am worried that it's notion of design thinking converges too quickly and seems to narrow designerly thinking's potential for emerging new ideas and paradigms, given its concern with user needs and human centeredness--both ideas seem to presuppose a fixed notion somewhat of what it means to be human, and so directs us to these; whereas Simon for instance speaks of designs' potential for emerging new preferences, and perhaps new ways of being human.
> Many thanks
> National Institute of Education (Singapore) http://www.nie.edu.sg
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Robert K. Logan
Chief Scientist - sLab at OCAD
Prof. Emeritus - Physics - U. of Toronto