It's not necessarily web teams that are to blame here. It's normally Corporate Communications or Information Security that have the ear of the Chief Exec and the board. They don't understand how it works, don' want to loose control and therefore vito any move to implement.
Luckily it's not like that where I work - :O)
Lynda
-----Original Message-----
From: lis-pub-libs: UK Public Libraries [mailto:[log in to unmask]] On Behalf Of Phil Bradley
Sent: 16 May 2011 16:59
To: [log in to unmask]
Subject: Re: justifying the setting up of a Facebook Page and Twitter feed for our library service
To add to the many other sensible things that have been said. I'm
trying very hard to be professional, thoughtful, rational and
reasonable here, so can I just say this, and get it out of the way to
begin with? 'Sack your web team. They're a total waste of space.'
Thank you. Normal posting will now be resumed.
Ken's absolutely right; don't defend why you want to use Twitter and
Facebook. Get them to justify why you shouldn't. The default should
always be to use as many different methods of communication as
possible surely? Moreover, there are plenty of ways in which Tweets
can be posted to Facebook or vice versa, so there's no real overhead
of time.
There are *plenty* of ways to measure success - followers, tweets,
retweets, increased web hits, more visitors to events and so on. I'd
also look at examples of other libraries who are tweeting at the
moment and who continue to do so - and they're doing so because it
works. Go on the offensive with your webteam - point out that other
library services are getting good value out of it, so what's wrong
with your team that they can't understand it?
Also point out that your webteam don't have to necessarily be the ones
to set it up. While you're at it, do a few searches and point out the
huge amount of social media resources that now come up in searches,
with the attendant decrease in value of websites. Ask your webteam why
they are lagging behind in developments, rather than being at the
forefront of them.
Point out that many companies are now finding that they get more hits
on their Facebook pages than their websites. Make a note of just how
many adverts now link to the Facebook presence, rather than the
traditional website. Ask your webteam why they think this happens.
Refer to the fact that Facebook is now setting themselves up in direct
competition with Google in attracting social search. Ask your webteam
why they don't appreciate the increasing value OF social search, and
what they think the implications of the 'like' button and Google's +1
button are all about.
Then, ideally, just sack 'em and get in some people who DO have a clue. :)
Phil.
On Sat, May 14, 2011 at 4:18 PM, Katie Warriner
<[log in to unmask]> wrote:
> Hi
>
>
>
> I have been told that we don't have enough content or ways to measure the
> success or setting up the above by our web team, despite a fairly good
> 'social media application'. I'm struggling to find an eloquent way of
> explaining the relevance of social media to libraries (partly because I am
> so cross!) Can anyone help me?!
>
>
>
> Thanks
>
>
>
> Katie Warriner
>
> Information Services Librarian
>
> Calderdale Libraries
>
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--
Phil Bradley: Internet Consultant, Trainer, Web designer and Author.
Visit http://www.philb.com for free information on Internet introductions,
search engine articles, web design tips and a host of other free information.
Weblogs: http://www.philbradley.typepad.com/
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