Hi Robert and Robin

Don't worry about trivialising list discussion, Robert- it's badly in need
of it!

Best wishes to both from sunny Cambridge

Martin


On 12/04/2011 08:44, "Robert Harland" <[log in to unmask]> wrote:

> Robin, Andy ... at the risk of trivialising list discussion, I'm reminded of
> my formative art student days spent 'drawing' negative space (usually between
> the straight steel legs of a stool), wondering what use this would have in my
> career. And, being asked to letter space the word T I M E T A B L E with 100mm
> capital letters. It was years later when I worked on signage projects that
> these exercises helped me understand the relevance of these basic tasks.
> 
> Sadly, this took away my ability to appreciate vernacular.
> 
> When I heard about the supposedly confusing design of the voting card for the
> US elections that contributed to Bush's presidency ... then I started to fully
> appreciate the value of knowing about typographic design from an aesthetic,
> practical and political perspective.
> 
> Its a shame both of you can't make it.
> 
> Robert.
> 
> PS. I now teach letter spacing the word R A I L W A Y to first year graphics
> students. The character combinations are more challenging.
> 
> 
> On 8 Apr 2011, at 16:31, Andrew Jackson wrote:
> 
>> Surely this is part of the charm of the vernacular? I love going to
>> Switzerland, where I teach occasionally, but sometimes it's a relief to get
>> back to some good old British visual disorder.
>> 
>> Andy
>> 
>> -----Original Message-----
>> From: Hodge Robin
>> Sent: Friday, April 08, 2011 10:54 AM
>> To: [log in to unmask]
>> Subject: Re: Learning & Teaching & Lettering & Typography
>> 
>> Robert
>> 
>> Quick answer to the last question - very few.
>> 
>> I sit in a cafe most mornings looking on horrified at the Welcome sign on
>> the door. Kerning is totally wrong - it says Wel come, but only I and a few
>> of my typographical knowledgable students have noticed.It kills me. Do the
>> owners care? No? Do the majority of patrons care? No.
>> 
>> I would love to be in Loughborough for your discussion. Unfortunately I am
>> otherwise engaged.
>> 
>> 
>> Robin
>> 
>> 
>> 
>> PR Hodge MA, BA (Hons), PG Dip (Media), FAETC, MIDI
>> Fellow of the Royal Society of Arts
>> Faculty Head of Collaborative Courses
>> Programme Director Master of Design and Communication
>> 
>> TEL: ext 75572
>> 
>> Foyle Arts
>> University of Ulster at Magee
>> L/derry
>> 
>> 
>> 
>> -----Original Message-----
>> From: PhD-Design - This list is for discussion of PhD studies and related
>> research in Design on behalf of Robert Harland
>> Sent: Fri 08/04/2011 10:05
>> To: [log in to unmask]
>> Subject: Learning & Teaching & Lettering & Typography
>> 
>> Some UK list members may be interested in the following event:
>> 
>> LEARNING & TEACHING & LETTERING & TYPOGRAPHY
>> 
>> An informal meeting to discuss
>> the potential for pedagogic research
>> in lettering and typography.
>> 
>> Some questions to stimulate discussion:
>> What is lettering and typographic knowledge?
>> Where does it reside?
>> How is it learned?
>> How does it orientate people?
>> Who cares about lettering and typography?
>> 
>> 2.00-5.00pm
>> Wednesday 18 May 2011
>> Loughborough University
>> School of the Arts
>> Leicestershire
>> LE11 3TU
>> United Kingdom
>> 
>> Contact [log in to unmask]<mailto:[log in to unmask]>
>> to attend or make a small presentation.
>> It can be anything between 5-15 minutes.
>> 
>> If anyone from outside the UK is 'in town'
>> you will be more than welcome to come along.
>> 
>> One in a series of activities organised by the
>> Typographic Research Initiative,
>> and in collaboration with the
>> International Society of Typographic Designers.
>> 
>> 
>> Thanks
>> Robert Harland 


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