Last few remaining places
Highly interactive, small group tuition (usually 12-16 delegates)
Journal Development
Wednesday 8 June 2011, London
Delegate comments:
'Excellent well paced. It was reassuring to have a course which looked
at the attainable targets which can be achieved to lead to journal
development as opposed to being told wishy washy generic statements.
Really taught me a lot of transferable skills for my journals.'
Charlotte Wray, The Royal Society
'Well-rounded and focussed and appropriate for my current role.
Information prior to the course was well-timed and suitable. Course
handouts were excellent with a lot of room for notes.'
Ryan Kidd, Taylor & Francis
Interesting and taught me how to develop an action plan.
Shehnaz Ahmed, British Society for Rheumatology
'This is probably one of the most useful courses I have done -
excellent! I started off with almost no ideas for journal development
and now I feel confident that I can come up with an action plan.' Susan
Molony, Royal College of Obstetricians and Gynaecologists
'Very useful introduction to development and implementation which you
can't pick up on the job.' Evie Browne, Public Library of Science
Overview:
This course examines development strategies for individual journals. By
providing a solid overview of the publishing world and considering
current and future market trends, it will enable delegates to position
their journal within this context. The course is also an excellent
opportunity for delegates to meet and exchange experiences.
Programme:
• Why develop journals?
• Publishing and market trends - what are the issues which concern
publishers, librarians, intermediaries and end users?
• What is happening in a journal's world and what are the possible
development areas?
• SWOT analysis and development planning
• Financial development of a journal
• Options for list and portfolio development
Learning objectives - by the end of the course delegates will be able
to:
Identify reasons and techniques for creating an effective journal
development strategy; have gained a broad overview of market trends
affecting a journal's development; be able to use SWOT analysis to aid
effective development planning; be able to consider ways in which to
implement development strategies; and have gained hands-on experience
through the use of real-life practical examples and scenario planning.
Who should attend:
This course is aimed at those responsible for managing and developing
one or more journals: e.g. publishing editors and managers and managing
editors. Participants should have at least 2-3 years' experience of
managing journals. Please note this course is not suitable for those new
to publishing as some experience and knowledge of the industry is
required.
Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=334950
Other 2011 Courses:
Effective Journal Editorial Management:
http://www.alpsp.org/ngen_public/article.asp?aid=335246
Commissioning Book and Journal Content:
http://www.alpsp.org/ngen_public/article.asp?aid=335236
The Journal Editorial Office:
http://www.alpsp.org/ngen_public/article.asp?aid=334928
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask]
Tel: +44 (0) 1993 772 727
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43
5DH UK
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