It is mostly good when scientists are keen to explain their work to the press and the press is keen to discuss it. But not always. See below for an example of when it isn't:
http://www.foxnews.com/opinion/2010/12/02/dont-blame-slut-gene
One does not want to discourage young academics from seeking publicity but some research projects seem to beg to be interpreted in a way that reflects badly on a scientific discipline. Is there literature giving advice to scientists on what might happen if the press are likely to find their research TOO interesting TOO easy to interpret in a way that will catch the eye of their audience?
Lesley
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