Hi Mike,
At Wellcome Collection we have many films on our website, but also a dedicated YouTube channel (http://www.youtube.com/wellcomecollection). There are many reasons why we'd use video in any instance (something may be best shown with moving images, we've found a really engaging interviewee, can reach different audiences etc). We produce this in house, which allows much greater flexibility and consistency, but the museum is only a few years old so can't really compare changes in approach over the years.
In terms of Flash vs HTML5, we've actually just been doing quite a bit of research in this area so we can work out the best format for our video. If you're interested in finding out more about this or about our approach in general do feel free to drop me a line.
Cheers,
Martha
On 16/12/2010 10:14, "Mike Keane" <[log in to unmask]> wrote:
Hi everyone,
I'm researching the ways in which museums use video on the web, and why and when they would use it instead of written text and static pictures.
I know some national museums, the V&A amongst them, now have their own dedicated online video channels. I'm hoping to hear from smaller regional museums who may be doing innovative work using online video, perhaps in an educational context, and if they have any means of referencing that video on the web other than as a category of the main museum website.
I'm also very interested in if the ways in which museums use video is changing, with broadband speeds increasing and the cost of production falling. Are museums now more likely to create their own content in house or use external production companies?
My final area of investigation is whether the increasing introduction of the H264 format is changing the workflow museums have for putting video on the web. Does anyone in the group notice a move away from Flash into HTML5?
Any help would be greatly appreciated.
Please feel free to send your thoughts to me directly if you wish. I'll be glad to post my findings to the list.
Many thanks,
Mike
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Martha Henson
Multimedia Editor
Wellcome Trust
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