Highly interactive, small group tuition (max 20 delegates)
Places still available but please note that this course is booking up
fast:
Introduction to Journals Marketing
Thursday 3 March 2011, London
Delegate comments:
'Good to hear different people's journal experiences. Great interaction
with whole class and Rachel.'
Sara Eve, Springer, Biomed Central
'I'm coming away with a lot of action points and information which I
will be able to use. I felt confident that the tutor new the subject
really well and moved feely between prepared content and issues that
arose on the day.'
Pathika Martin, Elsevier
'Vast amounts of new information which I hope to be able to apply to our
marketing efforts. Very helpful and interesting.'
Rick Lewis, Anja Publications Ltd
'Came at it as a beginner, felt stretched, good'
Matt Broadhead, European Respiratory Society
'Pitched at all levels - very good. Really useful for me and interesting
too.'
Clare Hooper, Liverpool University Press
'Very full course; really appreciated extra follow-up material included
with packs.' Alison Darnforth, British Sociological Association
'Very useful insight into marketing techniques.' Joanna Harries, The
Royal Society
'A good general introduction which sparked some new ideas for me to
implement.' Suzanne Abbott, The Royal Society
'Everything clear and concise with more indepth information to take away
and read. Really useful and interesting discussions generated.' Emma
Barnes, Earthscan
'Very rich explanations and relevant practice.' Sebastien Riault, Armand
Colin
'A good step by step buide to the world of journals marketing. Really
excellent delivery from the course tutor.' Iain Tessier, Emerald Group
Publishing.
'Really relevant to everything I do on a daily basis.' Alison
Holgate, Maney Publishing
'Good discussion where delegates could share experiences and examples',
R. Allison, OUP
Overview:
This course provides an introduction to the changing and challenging
role of promoting journals in today's market. Expectations of editorial
boards can be high, and marketing staff need to be able to produce a
plan, which is impressive to editors, delivers results and is
achievable. Delegates will discuss a variety of promotional ideas and
put them to the test by working on a case study.
Programme
• The changing market for journals - overview of how libraries,
subscription agents, academics and publishers interact and the latest
market trends
• Marketing plans - key stages of planning and implementing a
promotional plan (setting objectives, identifying the market and
appropriate strategies)
• The marketing toolkit - what is available and when to use it (direct
mail, email, web, conferences, advertising, etc)
• Monitoring results and how to measure success
Learning Objectives - by the end of the course delegates will be able
to:
Understand how the marketing mix works most effectively in journals
marketing; review and discuss hot topics affecting journals publishing
and marketing today; understand the benefits of a good marketing plan,
both for sound decision-making and personal time management; develop
confidence in working more proactively with in-house and external
editors; and apply this in a practical planning case study exercise with
other participants.
Who should attend:
Those with new responsibility for marketing journals, whether in a large
publishing house where journals are only part of the activity, or a
small association publishing primarily for its membership. The
contemporary nature of the course also makes it an excellent refresher
on best practice in promoting journals today.
Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=334919
Other 2011 Courses:
Effective Journals Marketing:
http://www.alpsp.org/ngen_public/article.asp?aid=334938
Getting the Most from Journal Publicity:
http://www.alpsp.org/ngen_public/article.asp?aid=335248
Creating High Impact Marketing:
http://www.alpsp.org/ngen_public/article.asp?aid=335357
Web 2.0: Online communities and social media:
http://www.alpsp.org/ngen_public/article.asp?aid=334898
Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=334913
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask]
Tel: +44 (0) 1993 772 727
ALPSP courses
Introduction to Journals Publishing, London, 9 December
Web 2.0: Online communities and social media, London, 10 January
Project Management for Publishing, Oxford, 17 February
Introduction to Journals Marketing, London, 3 March
Strategic Journals Finance, London, 17 March
Launching Open Access Journals, London, 29 March (NEW COURSE)
The Journal Editorial Office, London, 18 May
Citation Analysis for Publishers, London, 26th May
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43
5DH UK
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