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Subject:

ALPSP ESSENTIAL WEB 2.0 COURSE, LONDON, FEBRUARY 2011

From:

Barbara Holmes <[log in to unmask]>

Reply-To:

Barbara Holmes <[log in to unmask]>

Date:

Thu, 25 Nov 2010 13:26:26 -0000

Content-Type:

text/plain

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Highly interactive, small group tuition (max 20 delegates) 
Places still available but please note that this course is booking up
fast:


Web 2.0: Online communities and social media
Thursday 10 February 2011, London

The course will be held in a fully equipped training room with a
workstation for each participant.

Delegate comments:
'Great overview to Web 2.0 - stimulating content and instructors were
knowledgeable and enthusiastic.'
Louise Porter, Nature Publishing Group

'Very informative update on what's happening in Web 2.0. Really great to
have the course materials on the Wiki.'
Anne Braae, Zoological Society of London

'Really interesting and received a lot of good ideas and reasons why we
should be using social media and Web 2.0 tools more.'
Jo Rennie, Cambridge University Press

'This was an excellent course on exploring Web 2.0 and what it can do
for our journal.'
Holly Slater, New Phytologist

'Two very knowledgeable, practically experienced and authoritative,
enthusiastic presenters.'
Michael Collins, i-Publishing Consultants

'Started me thinking about how we can advertise using social media to
reach new publishing clients.
Excellent to have all material accessible at the desk in online format.'
Cathy Bloye, Turpin Distribution

'The hands-on element of this course made all elements much more
digestible.  This course was set at just the right level for me.'
Debbie Vaughan, Royal Society Publishing

'Course material - Excellent! It was great to have all the information
immediately accessible online and certainly an appropriate medium for
the course ... The instructors did really well to cover a great range of
topics in an interesting and informative manner.... I had a really
enjoyable day and learnt a great deal about the technologies and tools
available that can be applied to a journal publishing environment. Many
Thanks!'
R. Walton, PLoS 

Overview:
Web 2.0 principles and practices can allow publishers of all sizes to
communicate and engage effectively with customers and communities in
ways radically different from traditional marketing relationships,
resulting in true two-way communication. This practical course will
clear away any perceptions that Web 2.0 is a mix of confusing jargon and
technology, and demonstrate how Web 2.0 thinking and tool use can help
publishers to become more successful.

Programme:
• An overview of what tools are out there, what they enable, and what
some organisations have already achieved in utilising them  
• Practical sessions to illustrate how simply the technologies can be
implemented 
• How the tools can then be used for group and specialist community
communications  
• An understanding of the issues and implications of the Web 2.0 world 

Learning Objectives - by the end of the course delegates will be able
to:
Understand what tools are available and what they can do in terms of
reaching communities and receiving individual feedback from existing and
potential customers; have a practical sense of how to build and utilise
such technologies; understand what people are searching for and see how
Web 2.0 can deliver it.

Who should attend: 
This course is suitable for non-technical staff who have responsibility
for communicating with customers in their widest sense (buyers,
potential buyers, readers, authors and referees), building communities,
or driving business developments within their organisation (e.g.
marketing staff, publishers, editors, product managers and business
development staff).
Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=334898

Other 2011 Courses:
Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=334913

Introduction to Journals Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=144467



Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask]
Tel: +44 (0) 1993 772 727
 
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration Number:4081634. 
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43
5DH UK

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