FYI...  It must be Friday surveys day



Chris



-----Original Message-----

From: Announcement list for all CETIS groups [mailto:[log in to unmask]] On Behalf Of Adam Cooper

Sent: 22 November 2010 18:56

To: [log in to unmask]

Subject: [CETIS-ANNOUNCE] Making Sense of "Disruptive Innovation"



Colleagues,

      CETIS and UKOLN with the support of JISC have just launched an online brainstorm on the question "Which ICT-based innovations are potentially disruptive to current models of higher education?" Disruptive innovation is frequently seen as a threat to existing well-run businesses but it can also be seen as an opportunity for those capable of harnessing the innovation.



      You are invited to participate: http://tinyurl.com/disruptive2010 .Please feel free to spread this URL widely; this is open to anyone.



     Some introductory comments are appended below.



      The closing date is December 10th and a report that draws out the key messages will be published a few weeks later.



      Cheers, Adam



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"Which ICT-based innovations are potentially disruptive to current models of higher education?"



A disruptive innovation is an innovation that disrupts an existing market. The term was coined by Clayton Christensen as "disruptive technology" in 1995. Christensen said "generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches."



"Low end disruption" occurs when a simpler, cheaper and lower-performing offering that still meets customer needs enters the market and undermines ostensibly more sophisticated offerings.



"New market disruption" occurs when an innovation enables a new or emerging market segment that is not being served by existing incumbents in the industry.



For more information on the usage of "disruptive innovation" and examples see wikipedia.



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