Hi Alan,
I'd suggest looking into the work of Sara Beckman (
http://www2.haas.berkeley.edu/Faculty/beckman_sara.aspx), as she does a lot
of work on the design process from a business perspective.
Celeste
On Tue, Nov 9, 2010 at 6:50 AM, Terence Love <[log in to unmask]> wrote:
> Dear Alan,
> It's an interesting topic you are tackling.
> There is a fairly extensive literature on it from when it was a hot topic
> from the 50s to the early 80s. Its origins go back, however to at least
> Proctor and Gamble's product design methods in the 1930s.
> This early debate about how best to integrate Marketing, Design and other
> secondary business functions that was the driver of the creation of the
> field of Design Management in the 60s.
> The problem that was being addressed then was the failures of the 'over the
> wall' design and business process methods. These problematic 'over the wall'
> design methods approaches had originated in Art and Design schools, and,
> differently, in Engineering schools. The problems was that it was obvious
> that Marketing needed to be involved before (as Market Research), during (as
> part of prototype evaluation) and after (as Advertising and Promotion). At
> the same time it became clear that other business area were potentially
> equally useful to be integrated into business processes involving design
> activities, Manufacturing being one of the most obvious.
> The result was the need for some overarching management of the mess - hence
> Design Management.
> For literature look in the Engineering, Business and Management journals of
> the 60s, 70s and 80s (mainly the early 70s).
> A snapshot of the recent stuff (last 30 years) is available at
> http://dspace.mit.edu/bitstream/handle/1721.1/2625/SWP-3908-36119654.pdf?sequence=1
> There's a lot of material (a few hundred items) on Google. Try searching
> "marketing design process"
> Best wishes,
> Terry
>
> -----Original Message-----
> From: PhD-Design - This list is for discussion of PhD studies and related
> research in Design [mailto:[log in to unmask]] On Behalf Of Alan
> Overton
> Sent: Tuesday, 9 November 2010 11:36 AM
> To: [log in to unmask]
> Subject: Consumer product design methodology
>
> I am a first year doctoral student in marketing/product development and am
> looking for recent design methodology models. It has been my experience
> that marketers often treat design as a "black box" that accepts product
> requirements and should produce optimal designs. I hope to create an
> integrated model that no only illuminates the dynamic, iterative nature of
> the design process, but also suggests areas where marketing knowledge could
> provide design insight.
>
> I am researching work by Cross, Lawson, Hatchuel and Weill, Boland and
> Collopy, Rowe, and Brown I would be grateful for any recommendations for
> additional lines of research that would be relevant to the marketing
> community.
>
> Thank you for any assistance you can give.
>
> Alan Overton
>
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