Final Reminder for this seminar - places still available.
SOS Selling Our Services
Thursday 18 November, 09.30 - 16.30
Goethe Institute, 50 Princes Gate - Exhibition Road, London SW7 2PH
£60 (concessions £40) including lunch and post conference reception
Organised by Eurolis* - http://eurolis.wordpress.com
Now more than ever before, if you don't market and promote your library services, you run the risk of losing them.
The seminar will be moderated by Christie Koontz, Florida State University and Secretary of the IFLA Management and Marketing Section.
Speakers;
Lottie Cole, Development and Communications Director, London Library -
How to Prepare a Marketing Strategy
Frauke Schade, Professor of Information Marketing, Vice Dean, DMI Department of Communication and International Affairs, Hamburg University of Applied Science -
Brand Communication for Public Libraries in Germany
M Christine Jacquinet, Head Librarian in Viroflay, Paris in France -
A simple yet succesful strategy - the Viroflay Library (case study - how 50% of the town's population were signed up to a new library in 2007)
Javier Leiva Aguilera, Consultant and trainer, digital reputation management, social networks and internet marketing at Catorze.com, Spain -
Digital Reputation Management
All conference attendees will be entered into a prize draw which will include a copy of Facet Publishing's new Bite Size Marketing: Realistic solutions for the overworked librarian. 2010. £32.95.
For more information or to book, contact Ulla Rieck at [log in to unmask] or call 020 7596 4024
*Eurolis is a group of librarians and members of Cultural Institutes of France, Germany, Italy, Portugal and Spain and members of CILIP, affiliated to EUNIC, London.
John Lake - committee member of Eurolis.
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