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Subject:

SLA Europe Event - 24 November 2010 – Marketing Libraries Outside the Echo Chamber

From:

SLA Europe Events <[log in to unmask]>

Reply-To:

SLA Europe Events <[log in to unmask]>

Date:

Sat, 30 Oct 2010 00:45:18 +0100

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SLA Europe brings together a great panel of speakers on 24 November 2010. In
the first session, Laura Woods and Ned Potter will explore how the
information profession is full of forward thinking professionals sharing
great ideas.  But often it feels as though we only ever talk to each other,
and preach to the converted – rather than targeting our marketing resources
at those who are unaware or indifferent to our services.  Laura and Ned will
look in detail at the echo-chamber phenomenon; examples of our failure to
escape it, and potential marketing strategies for the future.

In the second part, we will hear from Jo Anderson and Bethan Ruddock talk
about the Voices for the Library campaign and how they are reaching out to
users and stakeholders outside the echo chamber to promote the value of
public libraries.  They will talk about how they are working to identify
potential external partners, and the challenges they have faced when trying
to engage with staff, users, and – vitally – non-users.
*Speakers*: Laura Woods <http://woodsiegirl.wordpress.com/>, Ned
Potter<http://thewikiman.org/blog/>
, Jo Anderson <http://johannaboanderson.wordpress.com/>and Bethan
Ruddock<http:///>
*Venue*: City Business Library, City Business Library, Aldermanbury, London
EC2V 7HH (map<http://www.streetmap.co.uk/newmap.srf?x=532459&y=181450&z=1&sv=ALDERMANBURY&st=6&tl=Aldermanbury,+London,+EC2v&searchp=newsearch.srf&mapp=newmap.srf>
)* * *Date*: 24 November 2010 *Time*: 18:00 registration for 18:30 start

If you would like to join us, please go to our website
<http://www.sla-europe.org/2010/10/29/echo-chamber/>to register. Please note
that places are limited and priority will be given to SLA Europe members.
Attendance is free for SLA members and £10 for non members (to be paid on
the night).

The evening will end with an opportunity to network over a drink and
nibbles.

SLA Europe would like to thank the City Business
Library<http://www.cityoflondon.gov.uk/corporation/LGNL_Services/Leisure_and_culture/Libraries/City_of_London_libraries/cbl.htm>for
hosting this event.


SLA Europe Events Committee

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