Final weeks to book a place at our conference, details below:
Title:'Marketing Gold— promoting libraries using data & web technologies'
Dates: 11-13 November 2010
Location: Ambleside in the Lake District
What will you gain from attending:
How to mine valuable promotional information from existing databases and technologies.
How to make your current systems work harder for you to enable you to respond to your customer's needs in these challenging times.
We will explore the theme through formal presentations about data and technologies, case studies, workshops, discussion, and delegate networking
More details: www.cilip.org.uk/pprg
To be competitive organisations need to know and understand their customers so that they can be responsive to unarticulated needs. As technology moves quickly there are more and more ways in which library services can interact with their users and send targeted, relevant messages.
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