Hi Bruce, I have a great case study on this- will send more details when I get home [am en route from Swansea to Brighton]. Which department are you in at Cardiff?
Dr Jenny Gristock
Journalist and Academic
07510 309 795
http://web.me.com/gristock/jen/ and
Www.jennygristock.org
Sent from my mobile
On 26 Jul 2010, at 11:47, Bruce Etherington <[log in to unmask]> wrote:
> Hi All,
>
> This story and discussion has reminded me about something that I mull over every few months:
>
> In discussions about where the hyperbole enters a media story, the focus always appears to sit with the PR officer or the journalist. There never seems to be any investigation into the paper itself. New researchers are taught that they must include something about the importance/potential implications of their work and, in order to help with acceptance, there must be a pressure to talk this up. I am sure that some peer reviewers will attempt to filter this out, but I have read many papers that make claims for their work that seem to be beyond a reasonable justification. How much does (do others think that) this conrtibutes to the exaggerated claims that end up appearing in the media?
>
> Bruce
>
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