We're just about to launch a low-key pilot project using QR codes on 20
> works of public art throughout the city centre. It is I'm afraid very much
> in the category that Frankie is yet to be convinced of, in that the codes,
> placed on each of the works, take the visitor to a web page containing more
> information about the artwork. In its defence though I will say that the
> content has been developed with mobiles phones in mind, both in terms of
> presentation and in the style of interpretation, which is bite size, quirky
> and occasionally irreverent.
Well done for doing a pilot project. It's very easy for us to sit
around giving opinions but doing a trial really is the way forward.
What I would really like to see is a QR code vs URL trial. So on your
artwork you would put the QR code but you'd also put a short URL and a number.
The idea is that the URL is the same for all the artworks and when
people get to the page they click on the number to get information.
This means they only have to type the URL in once because their phone
will remember it. You could then collect analytics data on how many
people successfully use the QR codes vs typing in the URL. Of course
it would also be really interesting to see what percentage of
visitors to the artwork access the information at all. There's a lot
of talk about mobile data which is based on the idea that visitors
want more information about objects. It would be really interesting
to see this quantified.
My experience with gallery exhibits says that visitors would usually
rather do a long repetitive task that they understand and always
works than try to use something they don't understand which is
uncertain. I'd be really interested to see where QR codes and mobile
phones fit into this.
Please post your findings to the list. If there's a lot of them then
I'd be happy to host them on my website.
Cheers
Joe
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