Anyone noticed any shift on their web stats in terms of Google referrals?
This may be something quite specific to us at 'Kew Gardens' as under that name we are both a venue and an area of London, but some time on Saturday Google changed the way it presented the map within search results, namely moving it down from the top of the results to be underneath the first search result, plus removing the link from the map item's title to the website (in our case it was one we had set specifically to http://www.kew.org/visit-kew-gardens/).
The result for Kew, at least from initial impressions, has been a two-thirds drop in the number of Google referrals to http://www.kew.org/visit-kew-gardens/. Things aren't quite as bad as that may seem as we are seeing links through to the Kew home page increase by a roughly similar percentage, and also we are seeing a large proportional rise in the number of clickthroughs from the sitelinks, the eight specific links under our home page listing in the search results. But it still looks like we're down a good few percent.
Would be interested to see what others are experiencing.
Regards, James
And if you want to compare the changes, see
http://www.catchingtherain.com/gdd/google.201007101215/ (Saturday 12:15pm GMT)
http://www.catchingtherain.com/gdd/google.201007111215/ (Sunday 12:15pm GMT)
(links not for re-use please - I'll see if I can pull them onto the Kew site somewhere!)
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James Morley [log in to unmask]
Website Manager Tel. +44 (0)20 8332 5759
Royal Botanic Gardens, Kew www.kew.org
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