Outdoors, public art, information via mobile phone - methinks an audio file
would be a good idea.
Phil Blume
On 1 July 2010 11:47, Frankie Roberto <[log in to unmask]> wrote:
> On 1 July 2010 09:56, Martin Grimes <[log in to unmask]> wrote:
>
> We're just about to launch a low-key pilot project using QR codes on 20
> > works of public art throughout the city centre. It is I'm afraid very
> much
> > in the category that Frankie is yet to be convinced of, in that the
> codes,
> > placed on each of the works, take the visitor to a web page containing
> more
> > information about the artwork. In its defence though I will say that the
> > content has been developed with mobiles phones in mind, both in terms of
> > presentation and in the style of interpretation, which is bite size,
> quirky
> > and occasionally irreverent.
>
>
> More importantly, you're adding interpretation of existing artworks that
> are
> outside, in the public realm. So this is a pretty good use-case for a
> mobile
> web site & QR codes, as it'd be pretty impossible to add the interpretation
> via a label, panel or touchscreen kiosk!
>
> That said, GPS geolocation may also work for identifying which artwork
> you're standing in front of in this instance (and now works in many mobile
> phone browsers).
>
> The key thing though is awareness. Do QR codes work in prompting people to
> look up information that they might not otherwise? Or is it more effective
> to raise awareness of the website whilst people are at a computer (eg via
> ads, social media, links, etc) and then hope that they remember to use the
> website/QR codes when they next spot an artwork that they're interested in?
>
> Frankie
>
> --
> Frankie Roberto
> Experience Designer, Rattle
> 0114 2706977
> http://www.rattlecentral.com
>
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