While at it, may I ask: Is there much point in sending publicity to
libraries, as distinct from sending it to academic faculty? I have long
had the feeling that the last thing most libraries want is information
about new-to-them journals, given they are usually focussing on cuts and
not expansion!
Bill Page
--------------------------------------------
William Page
Beech Tree Publishing
10 Watford Close, Guildford, Surrey GU1 2EP, UK
Telephone +44 1483 824871 Fax +44 1483 567497
Email [log in to unmask]
Website www.scipol.co.uk (including links to journal abstracts and full
texts on the Ingenta Connect site)
-----Original Message-----
From: An informal open list set up by UKSG - Connecting the Information
Community [mailto:[log in to unmask]] On Behalf Of Rick
Lewis
Sent: 16 June 2010 14:04
To: [log in to unmask]
Subject: [lis-e-resources] Two questions about marketing to libraries
Dear librarians and others,
Although we've been publishing Philosophy Now since 1991, we've never
until now carried out a large-scale worldwide mailshot to libraries.
However,
we're planning
one now, mainly to draw attention to our IP Access package.
I'm designing the leaflet at the moment. I have two fairly simple
questions and wonder
if I can possibly ask your advice?
1) I've been told that July is by far the best month to send leaflets
to university
serials librarians in the UK. Is the same true for serials librarians
in the USA,
Canada and Australia?
2) I've been thinking of offering libraries a special introductory
deal - 15 months
IP access for the usual price of 12 months. Is this more likely to be
seen by serials librarians as:
a) A good thing, and a genuine incentive to subscribe;
or
b) A pointless irritation which will needlessly complicate their
renewal schedules?
Thanks!
Rick Lewis
Publisher, Philosophy Now
http://www.philosophynow.org http://www.philosophynow.org/institutions
--
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UKSG groups also available on Facebook and LinkedIn
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