Hi,
I'm quite new to the museums world and I think this has been discussed before, so I'm sorry if I'm opening up an old thread.
We are submitting data to DCMS (or COMS) for our website visits. Historically we've submitted data from WebTrends but this year, having enquired with DCMS, they have said to me that using the 'visits' metric from Google Analytics is an acceptable submission. This makes our web visitor figures substantially lower but is a lot easier for us to produce.
I just wondered what you do and if you are submitting google analytics metrics for this?
Thanks,
Lynn
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